What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Respectful
- Transparent
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Personalization/Audience Targeting
Analytics and Reporting
Split Testing
Feature Flagging
Integrations
Goal Tracking and Conversion Definition
No-Code/Low-Code Test Building
Multivariate Testing
Server Side Testing
Split URL Testing
Vendor Capability Ratings
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Business Value Created
Ease of IT Administration
Vendor Support
Ease of Customization
Ease of Data Integration
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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HubSpot Marketing Hub Reviews
Shubham S.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2025
Super Efficient Marketing Automation Platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is an excellent omni-channel marketing automation tool that has truly elevated our engagement game and has improved our conversions significantly. Can be easily integrated with CRM platforms which makes it super effective. Overall a great experience so far.
What is your favorite aspect of this product?
I like how seamlessly it can be integrated with other CRM platforms ensuring a strong alignment between marketing and sales enabling a smooth flow of data between these two crucial business functions. It has an excellent capability to drive personalized data-driven marketing campaigns that helps with better nurturing of leads and enhancing overall conversions. Overall a great platform and a true game changer.
What do you dislike most about this product?
Customer support needs improvement, specifically resolving technical issues. Support teams should be fast in terms of responsiveness. This can make the overall client experience better
What recommendations would you give to someone considering this product?
HubSpot is truly an excellent marketing automation platform, Must consider if you are looking to enhance your customer engagement and nurturing game. It will significantly help in improving your conversions.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Please tell us why you think this review should be flagged.
Saransh S.
- Role: C-Level
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2024
Great Product for A/B testing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
They have integrated systems and lots of features for needs of different teams
What is your favorite aspect of this product?
User friendly application and good documentation
What do you dislike most about this product?
HubSpot Marketing Hub is a good product, but it is expensive. If you are on a tight budget, you might want to consider other options.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is a good product for your marketing needs. It has a lot of features that can help you market your business.
Pros
- Helps Innovate
- Unique Features
- Performance Enhancing
- Effective Service
Cons
- Less Productive
- Charges for Enhancements
- Less Friendly Negotiation
Please tell us why you think this review should be flagged.
Adam C.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
Rounded, safe, bounded
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is a very rounded and safe environment for marketers to play in. It's a bit like when you go to the bowling alley and use the 'bump n bowl' for the kids - there's not a lot that can go wrong using this, which isn't the case for something heavy like Marketo.
What is your favorite aspect of this product?
Fast setup, easy to adapt to needs, quick to build out marketing and email programmes in.
What do you dislike most about this product?
The analytics just aren't configurable enough - you can have your data how HubSpot suggests it, or change your processes to match, but not the other way around.
What recommendations would you give to someone considering this product?
Consider if you're a large, complex enterprise type customer. If you are - then perhaps you need to spend the $ and get something more powerful, with someone in MOPS to back that up.
Pros
- Respectful
- Acts with Integrity
- Friendly Negotiation
- Reliable
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
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