What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the A/B Testing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
6% Neutral
92% Positive

Pros

  • Effective Service
  • Respectful
  • Transparent
  • Trustworthy

Feature Ratings

Average 82

Audience Segmentation

84

Personalization/Audience Targeting

84

Analytics and Reporting

82

Split Testing

82

Feature Flagging

82

Integrations

82

Goal Tracking and Conversion Definition

81

No-Code/Low-Code Test Building

79

Multivariate Testing

79

Server Side Testing

78

Split URL Testing

75

Vendor Capability Ratings

Average 82

Quality of Features

84

Availability and Quality of Training

84

Ease of Implementation

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Breadth of Features

82

Business Value Created

82

Ease of IT Administration

81

Vendor Support

81

Ease of Customization

80

Ease of Data Integration

79

HubSpot Marketing Hub Reviews

Grady B.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

No disappointment yet.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

In the todays world, any business needs to set a side a budget for the marketing and creating business and product awereness. One of the best tool that i have experienced is the Hubspot Marketing Hub. The tool comes with many features that helps to grow your business marketing strategies. It supports all kind of marketing that you can think of. It also integrates with the CRM and ERP tools.

What is your favorite aspect of this product?

The best thing that it gives a chance to interact with the social media platforms clients. You are also able to test the depth of the marketing you have undertaken.

What do you dislike most about this product?

Nothing to dislike other than the learning curve. It needs to be shortened.

What recommendations would you give to someone considering this product?

Its a highly recommendable tool to any organization.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Jul 2023

HubSpot gives us all the Marketing tools we need

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features

Lorne F.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Hubspot is for newcomers to marketing automation

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub gives you all the marketing tools and data that seamlessly come together. It is an effortless and robust platform that will save you valuable time and provide you with the necessary insights to create personalized experiences. Capture the attention of the perfect customers at precisely the right moment, as the HubSpot Marketing Hub equips you with all the tools and context you need.

What is your favorite aspect of this product?

The best feature of HubSpot is its comprehensive and all-in-one nature. HubSpot combines multiple marketing tools and functionalities into a single platform, making it a highly efficient and convenient solution for businesses. Some key features that make HubSpot stand out include:

What do you dislike most about this product?

Analytics and Reporting can be improved -- I'd stick to Google for this for the time being.

What recommendations would you give to someone considering this product?

Test it out, they offer a free trial so you have nothing to lose.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity