What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

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Awards & Recognition

Looker won the following awards in the Sales Analytics category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

86 Likeliness to Recommend

97 Plan to Renew

79 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

3% Negative
4% Neutral
93% Positive

Pros

  • Over Delivered
  • Trustworthy
  • Fair
  • Altruistic

Feature Ratings

Average 85

Dashboard

90

Pipeline Planning

88

Data Ingestion and Interoperability

85

Predictive Time-Series Reporting & Analytics

85

Visual Pipeline Monitoring

84

Collaboration

84

Territory Analytics and Management

83

Predictive Sales Forecasting

83

Scenario Analysis

83

Intelligent Alerts and Notifications

82

Artificial Intelligence-Based Insights

77

Vendor Capability Ratings

Average 82

Ease of IT Administration

88

Quality of Features

87

Business Value Created

87

Breadth of Features

85

Ease of Data Integration

83

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Usability and Intuitiveness

80

Vendor Support

80

Ease of Implementation

79

Availability and Quality of Training

77

Looker Reviews

Phelan M.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Great tool for reporting & visualising performance

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

It is very easy to use, in particular for teams and individuals that do not have a background in SQL, coding or analytics. It is very easy to create custom reports, connect multiple data sources and display the data in aesthetically pleasing ways.

What is your favorite aspect of this product?

Being able to look at a Look, report or piece of data and understand exactly how this view has been created, using specific dimensions, measures and filters. It makes it super easy to learn and understand how everything is structured.

What do you dislike most about this product?

Some limitation to design and customisation of reports. If you create tables of data through merging queries and or custom fields you cannot always display everything in the order you may want. Also the column headers are always displayed on one line so if the name is long it can be cut off.

What recommendations would you give to someone considering this product?

Looker is easy to use and roll out to wider stakeholders to help self serve data for your business. You are able to link dashboards to one another and set up automated reports that can be sent to email groups, slack channels and other destinations. A great way to understand how your business is performing and be able to drill down into data points of interest.

Pros

  • Performance Enhancing
  • Effective Service
  • Saves Time
  • Reliable

Josip R.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

What Every BI Team Needs

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker has made it easier for us to collect, visualize, analyze and generally manage large amounts of data through a single platform. It has helped us find patterns and problems, as well as ways to solve them through the use of data. Their customer service is exceptional and they have a good support community that iterates often about the software and use cases.

What is your favorite aspect of this product?

I love it, it is uncomplicated and has very good capabilities to make life easier for BI teams. I like that it is so customizable and able to compile large amounts of data with unique speed. The customer service is very good, as is their online support community. Overall, I am pleased with Looker, its analytical capabilities, its data management and all that it provides to our organization.

What do you dislike most about this product?

It imposes a learning curve at first, but this is easy to overcome. On the other hand, the processes can be prolonged depending on the traffic.

What recommendations would you give to someone considering this product?

When we talk about good BI management, analysis and distribution it is inevitable to think of Looker and recommend it to friends and colleagues.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Unique Features

Brian M.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Unique and potent in its offerings and simplicity

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

The Looker for Sales analytics tool is unique and potent in its offerings and simplicity. To improve the effectiveness and efficiency of each sales process, we now have a fully configurable, complete picture of all sales data. Additionally, this view enables us to self-serve with pre-built as well as bespoke reporting.

What is your favorite aspect of this product?

Using its built-in tools we can quickly and easily create personalized dashboards and visuals to suit our needs. In addition to removing SaaS data silos and enabling a single picture of the business, the Looker platform breaks the mold of conventional BI by providing information and analytics into employees' functional workflows at the precise time that the information is required for a decision.

What do you dislike most about this product?

If I choose to add a table computation back after removing it, I must redo the formula. If only the table calculation could be hidden and revealed. When a SQL mistake happens, the problem position is displayed in the error message, but there is no method to locate the location in the script. Troubleshooting takes a lot of time.

What recommendations would you give to someone considering this product?

Looker is not only a sales analytics platform but it also acts as a complete big data analytics platform and business intelligence tool that makes it simple to browse, study, and exchange real-time business and sales insights. Sales staff may now quickly identify the most attractive prospects thanks to a clear, comprehensive perspective on quota fulfillment and funnel health.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Effective Service

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