What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Customer Intelligence category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

85 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative
7% Neutral
93% Positive

Pros

  • Enables Productivity
  • Caring
  • Efficient Service
  • Saves Time

Feature Ratings

Average 83

Audience Segmentation

87

Data Visualization

86

API Framework

86

Conversion Analysis

86

Audience Demographics

84

Cross Channel Attribution Analysis

83

Metadata Management

83

Predictive Analytics

80

Customer Journey Modelling

78

Real Time Workflow Automation

77

Anomaly Detection

76

Vendor Capability Ratings

Average 82

Business Value Created

88

Ease of Customization

85

Breadth of Features

85

Quality of Features

83

Ease of Data Integration

82

Vendor Support

82

Ease of Implementation

82

Ease of IT Administration

82

Availability and Quality of Training

79

Usability and Intuitiveness

78

Product Strategy and Rate of Improvement

77

Looker Reviews

Mohit P.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Most affordable and advances cloud BI tool.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

It is affordable and available in cloud for a lot of team members and peoples. now more people can work in same dashboard without sharing overall files through mails and other communication channels.

What is your favorite aspect of this product?

It is very fast to create logical measures for cards and other visuals. The UI is clean and smooth. The Appscript is amazing to automate tasks. Automatic refresh of Pivot table and Import data formulas are useful.

What do you dislike most about this product?

The quality of visuals can be much better, while zooming the reports generated in pdf the pixels breaks. Security and access should be more strong, the admin should have row level security in google sheets so that the looker's table should refresh until someone approves.

What recommendations would you give to someone considering this product?

Please without doubt go for it, if you want to share your live dashboards to more peoples and also if the data sources of your dashboards are coming from more contributors.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Vaibhavi S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Good for companies that want one source of truth

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker stands out because it focuses on keeping my data clean, consistent, and easy to trust. Instead of creating separate reports with their own logic, Looker lets me set the rules in one place so everyone sees the same numbers. It also pulls information directly from your database in real time, which means I am always looking at fresh data. This “single source of truth” approach is what makes it different from many other tools.

What is your favorite aspect of this product?

My favorite thing about Looker is how consistent the data feels across all reports. Once the logic is set, everyone sees the same numbers, which makes discussions much easier. I also like that I can explore details without breaking anything just click and dig deeper. It saves time and removes a lot of back and forth guessing.

What do you dislike most about this product?

I dislike most about Looker is that some changes require help from someone who understands its modeling language. For simple users, this can slow things down when you just want to adjust a calculation or create a custom view.

What recommendations would you give to someone considering this product?

If you are thinking about using Looker, I would recommend making sure you have someone who can set up the initial data models properly. Once that part is done, the tool becomes much easier for everyone else to use. Start with a few core dashboards so your team gets used to how Looker works, and keep your data rules clear and consistent. It is a great choice if you want reliable numbers and a clean way for people to explore data without worrying about breaking anything.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Payal S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2025

great for keeping track of health in SaaS.

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker lets us keep an eye on all of our SaaS health metrics in real time, including attrition, activation, and NPS replies.

What is your favorite aspect of this product?

Notifications go off right away when there are red flags. We meet often utilizing just the looker dashboards.

What do you dislike most about this product?

The NPS data import has to be well-organized so that it could be easily used.

What recommendations would you give to someone considering this product?

Looker is the most important part of your KPIs, no matter what kind of business you are.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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