What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
85 Plan to Renew
2
Since last award
82 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Enables Productivity
- Caring
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
API Framework
Conversion Analysis
Audience Demographics
Cross Channel Attribution Analysis
Metadata Management
Predictive Analytics
Customer Journey Modelling
Real Time Workflow Automation
Anomaly Detection
Vendor Capability Ratings
Business Value Created
Ease of Customization
Breadth of Features
Quality of Features
Ease of Data Integration
Vendor Support
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Also Featured in...
Sales Analytics
Score 8.6
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Business Intelligence & Analytics - Midmarket
Score 8.5
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Business Intelligence & Analytics - Enterprise
Score 8.2
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Retail Analytics
Score 8.0
View Looker in this category (opens in a new tab)
Looker Reviews
Mohit P.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2026
Most affordable and advances cloud BI tool.
Likeliness to Recommend
What differentiates Looker from other similar products?
It is affordable and available in cloud for a lot of team members and peoples. now more people can work in same dashboard without sharing overall files through mails and other communication channels.
What is your favorite aspect of this product?
It is very fast to create logical measures for cards and other visuals. The UI is clean and smooth. The Appscript is amazing to automate tasks. Automatic refresh of Pivot table and Import data formulas are useful.
What do you dislike most about this product?
The quality of visuals can be much better, while zooming the reports generated in pdf the pixels breaks. Security and access should be more strong, the admin should have row level security in google sheets so that the looker's table should refresh until someone approves.
What recommendations would you give to someone considering this product?
Please without doubt go for it, if you want to share your live dashboards to more peoples and also if the data sources of your dashboards are coming from more contributors.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Vaibhavi S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Good for companies that want one source of truth
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker stands out because it focuses on keeping my data clean, consistent, and easy to trust. Instead of creating separate reports with their own logic, Looker lets me set the rules in one place so everyone sees the same numbers. It also pulls information directly from your database in real time, which means I am always looking at fresh data. This “single source of truth” approach is what makes it different from many other tools.
What is your favorite aspect of this product?
My favorite thing about Looker is how consistent the data feels across all reports. Once the logic is set, everyone sees the same numbers, which makes discussions much easier. I also like that I can explore details without breaking anything just click and dig deeper. It saves time and removes a lot of back and forth guessing.
What do you dislike most about this product?
I dislike most about Looker is that some changes require help from someone who understands its modeling language. For simple users, this can slow things down when you just want to adjust a calculation or create a custom view.
What recommendations would you give to someone considering this product?
If you are thinking about using Looker, I would recommend making sure you have someone who can set up the initial data models properly. Once that part is done, the tool becomes much easier for everyone else to use. Start with a few core dashboards so your team gets used to how Looker works, and keep your data rules clear and consistent. It is a great choice if you want reliable numbers and a clean way for people to explore data without worrying about breaking anything.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Payal S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2025
great for keeping track of health in SaaS.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker lets us keep an eye on all of our SaaS health metrics in real time, including attrition, activation, and NPS replies.
What is your favorite aspect of this product?
Notifications go off right away when there are red flags. We meet often utilizing just the looker dashboards.
What do you dislike most about this product?
The NPS data import has to be well-organized so that it could be easily used.
What recommendations would you give to someone considering this product?
Looker is the most important part of your KPIs, no matter what kind of business you are.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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