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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.4 /10

901 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Acts with Integrity
Reliable
Respectful

Feature Ratings

Average 83

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

APIs and Integration

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Deepak R.

Role: Consultant
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2023

G form are thequickest way to do a market research

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

It is easily customizable and is widely used know software in the market. We only have to create a form using the google form-builder and once it is created, we can send the link to user's and we can do a quick market research based on the user's response

What is your favorite aspect of this product?

One don't have to work on form-builder section from scratch and it can be integrated with a static website. Even if you don't have a website, forms link can be sent to user easily

What do you dislike most about this product?

The UI can not be changed as per website layout and that makes bad impression on my user's. Also, The google name pinned on the form while integration makes brand inconsistency in user flow

What recommendations would you give to someone considering this product?

It is free to use and easy to implement, If you are not a software developer with back-end expertise. You can integrate it with low-cost in a static website

Pros

Enables Productivity
Saves Time
Performance Enhancing
Efficient Service

Cons

Security Frustrates

Sanya S.

Role: Information Technology
Industry: Healthcare
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2023

Google forms - Easy To Use

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Compared to other products, google forms are easy to use even new user can use it easily. Google forms allows to collaborate with others on creation , editing of forms. Also, it easily integrates with google workspace apps.

What is your favorite aspect of this product?

My favourite aspect of this product is, it is easy to use as new user can use this easily. Also, it takes good care of security to protect data from hackers. Also, it collects productive feedback for providing information.

What do you dislike most about this product?

Google forms is less interactive, user-interface is not so good and it feels too boring to fill. Also the colour combinations are not good.

What recommendations would you give to someone considering this product?

Overall, google forms is easy to use, provides collaborations, provides security, it is free to use for new users. But with this, the person who is using consistently, they feel less interactive and boring to fill. So, definitely one should try it.

Pros

Reliable
Trustworthy
Unique Features
Efficient Service

Cons

Under Delivered

Camila S.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Good service

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

This platform differs from other similar companies due to its ease of use and its integration with other Google tools. offers a large number of templates and customization options to create custom forms, and has more stability than any other similar service, since they are not compared to a company as successful as google

What is your favorite aspect of this product?

What I like best about Google Forms is its ability to efficiently collect and analyze data. The platform allows you to create online surveys and quizzes that can be easily shared with a large number of people. the results can be viewed in real time and exported to other formats for further analysis

What do you dislike most about this product?

What I like least about Google Forms, I think the platform could improve in terms of customizing the forms. Although there are a large number of templates available, sometimes it's hard to find one that fits exactly what I need

What recommendations would you give to someone considering this product?

I recommend Google Forms because it is a very useful tool for any person or company that needs to efficiently collect information or feedback. Its integration with other Google tools, such as Drive and Sheets, makes it very easy to share and analyze the results. It is a free platform accessible to anyone with a Google account. Google Forms is a great option for creating online surveys and quizzes quickly and efficiently

Pros

Helps Innovate
Reliable
Enables Productivity
Unique Features

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

98 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Deepak R.

G form are thequickest way to do a market research

Likeliness to Recommend

Pros

Cons

Sanya S.

Google forms - Easy To Use

Likeliness to Recommend

Pros

Cons

Camila S.

Good service

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

APIs and Integration

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement