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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

932 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Branching and Logic

Data Analysis and Visualization

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Vatsal G.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

Gathering Insights and Feedback

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Google Forms seamlessly integrates with other Google applications such as Google Sheets, Google Docs, and Google Drive. This allows for easy data collection, analysis, and collaboration within a familiar and widely used ecosystem. Also, Google Forms offers a clean and intuitive interface that makes it easy for both form creators and respondents to navigate. Additionally, the drag-and-drop form builder allows for effortless customization, enabling users to create surveys, questionnaires, and feedback forms quickly. Form creators can easily share their forms via email, social media, or embed them on websites.

What is your favorite aspect of this product?

The intuitive design and easy-to-use form builder make it accessible to users with varying levels of technical expertise. This simplicity allows users to quickly create surveys, collect data, and analyze responses without requiring extensive training or prior knowledge. Also, google Forms are accessible from any device with an internet connection. The forms are designed to be mobile-friendly, ensuring a smooth experience for respondents using smartphones or tablets.

What do you dislike most about this product?

one aspect that some users may find limiting is the customization options for the visual appearance of Google Forms. While there are some pre-defined themes and basic customization features available, the range of visual customization options may not be as extensive as some users would prefer. However, it's important to note that the primary focus of Google Forms is on functionality and ease of use rather than highly intricate design customization.

What recommendations would you give to someone considering this product?

Clearly define the purpose and goals of your survey before creating your form. This will help you structure your questions effectively and ensure you collect the necessary data. Further, Take some time to explore and understand the different features available in Google Forms, such as question types, branching logic, and data validation. This will allow you to leverage the full potential of the tool and create more sophisticated and interactive forms. Also, Before sharing your form with respondents, test it yourself to ensure everything works as intended. Check for any errors and verify the overall user experience.

Pros

Reliable
Enables Productivity
Efficient Service
Saves Time

Swapnil J.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

Easy to use, cost effective for normal data

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Easy to use and integration and collaboration

What is your favorite aspect of this product?

Simplicity of usage and multi platform support

What do you dislike most about this product?

Lack of advanced features

What recommendations would you give to someone considering this product?

Use for basic usage but not for big data

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Efficient Service

Role: Industry Specific Role
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jul 2023

Simple, Easily accessible, just basic features.

Likeliness to Recommend

8 /10

Pros

Enables Productivity
Respectful
Reliable
Trustworthy

Cons

Inhibits Innovation
Slower Product Innovation
Less Performance Enhancing

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Vatsal G.

Gathering Insights and Feedback

Likeliness to Recommend

Pros

Swapnil J.

Easy to use, cost effective for normal data

Likeliness to Recommend

Pros

Simple, Easily accessible, just basic features.

Likeliness to Recommend

Pros

Cons

Most Popular Google Forms Comparisons

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SurveySparrow

1
Since last award

Feature Ratings

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Branching and Logic

Data Analysis and Visualization

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement