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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

932 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Data Analysis and Visualization

Branching and Logic

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Prashant S.

Role: Information Technology
Industry: Entertainment
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2023

Easy, Fast, and Secure!

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

It's super intuitive to use and people from different generations will acclimate to it quite fast

What is your favorite aspect of this product?

It's integration with different platforms

What do you dislike most about this product?

Providing and lifting access is a bit time consuming

What recommendations would you give to someone considering this product?

Go for it if your org is dependent on survey data

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Cons

Commodity Features

Talha K.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

Easy to use and known to all

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

After gathering the responses, Google Forms offers integrated features to analyze and visualize the data. Utilizing these tools, you can generate summary statistics, charts, and graphs, enabling you to extract valuable insights from the gathered responses.

What is your favorite aspect of this product?

It is available for free to anyone with a Google account.

What do you dislike most about this product?

Once respondents finish filling out a Google Form, they are presented with a predetermined thank-you message by default. Nonetheless, the extent of customization options for result pages is restricted, and users are unable to create personalized result pages with specific messages or actions.

What recommendations would you give to someone considering this product?

You wont get a free tool for your questionnaires and surveys. Learn how to maximise it's usage and get the most out of it.

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Cons

Slower Product Innovation

Deepak R.

Role: Consultant
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2023

G form are thequickest way to do a market research

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

It is easily customizable and is widely used know software in the market. We only have to create a form using the google form-builder and once it is created, we can send the link to user's and we can do a quick market research based on the user's response

What is your favorite aspect of this product?

One don't have to work on form-builder section from scratch and it can be integrated with a static website. Even if you don't have a website, forms link can be sent to user easily

What do you dislike most about this product?

The UI can not be changed as per website layout and that makes bad impression on my user's. Also, The google name pinned on the form while integration makes brand inconsistency in user flow

What recommendations would you give to someone considering this product?

It is free to use and easy to implement, If you are not a software developer with back-end expertise. You can integrate it with low-cost in a static website

Pros

Enables Productivity
Saves Time
Performance Enhancing
Efficient Service

Cons

Security Frustrates

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Prashant S.

Easy, Fast, and Secure!

Likeliness to Recommend

Pros

Cons

Talha K.

Easy to use and known to all

Likeliness to Recommend

Pros

Cons

Deepak R.

G form are thequickest way to do a market research

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Data Analysis and Visualization

Branching and Logic

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement