Google Analytics

What differentiates Google Analytics from other similar products?

Of course, it is packed with various features, but the most useful point is that the most useful report is that the sharing report is highly customizable. You can change the format of the chart, as well as the period and elements. By generating it as a PDF periodically and distributing it by email or in a meeting, the access status can be shared more easily. access status can be shared more easily.

What is your favorite aspect of this product?

You can use it for free by simply installing a tag. As you will be able to see user movements such as sessions, migration rates, and withdrawal rates, you will be able to see how users are using your site and you will be able to see the good points and improvements of your site. You can also link to a spreadsheet and automatically get the numbers you want to get each day. When it comes to creating creatives, It's safe to presume that users will recognize why this design is effective.

What do you dislike most about this product?

Does comprehension require a fairly high level of knowledge? Although it specializes in site analysis, it has a certain degree of freedom, so I think it is difficult for beginners.

What recommendations would you give to someone considering this product?

I use it to improve the site and see the profitability. By looking at the service information page and seeing if the user is performing as expected, we can discover improvements to the site. If there is a website and it affects the performance of the business to some extent, I think confirmation is essential. Since Google Analytics has more than enough functions, such as conversion measurement, it is of course possible to verify the correctness in terms of marketing, but it is also possible to visually verify the user behavior and measure the number of clicks on each element automatically.

What differentiates Google Analytics from other similar products?

The main differentiator is that Google Analytics is free! They also have direct access to all Google data allowing them to provide search data directly from Google and easy integrations into other Google products.

What is your favorite aspect of this product?

Integrations with other Google and non-Google products, particularly Google Ads.

What do you dislike most about this product?

It would be nice it if had some more advanced analytics. The advanced 360 product is expensive, so we have to use multiple analytical tools to get all the information we need for measurement of digital marketing activities and decision making.

What recommendations would you give to someone considering this product?

Install it and use it, there's no cost and it's very easy to setup. Look for opportunities to integrate Google Analytics with other systems to enrich your data and effectively measure the performance of your digital marketing activities.

What differentiates Google Analytics from other similar products?

Customers were at the center of my company's focus, so we needed to know why they weren't renewing their subscriptions and what features they liked. We also needed to know what changes in workflow caused them to cancel. As a result of the features that come with Google Analytics, we have been able to identify which keywords we should be focusing on at all times by analyzing data from a variety of sources. It's important for us to understand and appreciate the advantages that blogging provides. You can see where people are clicking on your website in real time, as well as when a new page is launched, with live onsite analytics.

What is your favorite aspect of this product?

Tracking up data on visitors to our site is a useful reporting tool. My clients can see exactly where their traffic is coming from (location, device, etc.). My website visitors' behavior could not be tracked or monitored until recently, because there was no other way to do so. In spite of its complexity, it simplifies the process of delving deeper into user interactions and website metrics for every optimization.

What do you dislike most about this product?

Using RegEx, one of the most potent features, takes practice and is not always intuitive. It would be more efficient to export data.

What recommendations would you give to someone considering this product?

In addition to being able to track traffic from multiple channels, such as email and paid social, this helps when planning a strategy or determining why a particular channel has a lower traffic or conversion rate than expected. Retargeting lists and custom reports are also very effective.