What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Carine C.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2021
great product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
it relies on anonymized traffic data
What is your favorite aspect of this product?
audience reports and flow visualization
What do you dislike most about this product?
the data can sometimes be inaccurate
What recommendations would you give to someone considering this product?
get tracking set up
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Carlos A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2021
Complete analysis of each visit.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The main difference that stands out between Google Analytics and other analysis platforms is that it has a much easier to use structure. Previously I used other platforms for web analytics that were very complex, the reports were more complicated to understand and the settings were also complex. Google Analytics focuses on ease of use with a fairly clean and easy-to-use UI. In addition, another difference is that it offers greater precision in the accounting of visits and counts organic traffic very well.
What is your favorite aspect of this product?
The things I liked the most about Google Analytics were: 1.- It offers an excellent accounting system for clicks, visits to sections of the site and fully monitors the visit of each client to know which section has interested them the most. 2.- It has very complete reports, where all types of traffic generated by the client are specified. All website analytics can be accessed in real time without the need to wait additional time. 3.- Linking the website and making the data monitoring settings is completely simple. I have used even more complex platforms that have very difficult to understand configurations.
What do you dislike most about this product?
One of the things I don't like about Google Analytics is that the raw data collected by the visitor monitoring system cannot be accessed. Access to raw data would help me to be able to count and review details of visits that do not appear in the reports or that have not been counted. Also, I don't like its free trial version either. The free trial offers very few basic custom variables, which results in a very limited user experience when associating your website.
What recommendations would you give to someone considering this product?
The main reason why I would recommend Google Analytics is because it offers a totally reliable data source which helps all users to collect visit and click data reliably and without worrying about any data loss. In addition, another reason why I would recommend this platform is because it offers a very exact service, which counts organic visits very well and is able to specifically monitor each visit and know which section has interested the client the most.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Rob A.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Core software that is 100% needed - Very necessary
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google is King, so is their analytics, It is as simple as that. Most of the time our leads rely on search engine placements. Google Analytics shows you exactly what is going on and what needs to get more focus.
What is your favorite aspect of this product?
Keyword search details.
What do you dislike most about this product?
Nothing. They are son on the-ball that it all works.
What recommendations would you give to someone considering this product?
Use it. Start today. Learn how it works, win!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
