What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Trustworthy
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Analysis and Survey Function
Data Warehousing
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Google Analytics Reviews
Shivam K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
simplistic tool for monitoring website traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Since 2020, I have been used Google Analytics. And it gets better every year. Tracking user behaviour on our websites is my main reliance on Google Analytics, especially when combined with Adwords. It enables me to change the adverts to make them more effective. The remarketing feature is also a bumper in this case. One of the best Google Suite tools, to put it simply. Since the prior time, the metrics have improved. Utilising Google Tag Manager and the Universal Code will make their integration simpler.
What is your favorite aspect of this product?
When attempting to identify who is accessing your website, from which articles and where, what content is being viewed, etc., GA (also known as Google Analytics) is your best buddy. The simplicity and clarity of GA's reports and graphics is a terrific advantage. Any domain or subdomain can be configured with Google Analytics in a matter of hours, and you can begin receiving data in a matter of days. It lets you identify issues and page load times, among other things, in addition to discovering who visits your website and enhancing site performance.
What do you dislike most about this product?
I haven't discovered any drawbacks to this tool based on my usage thus far. The interface, however, can be a bit awkward and challenging to use when you first use it.
What recommendations would you give to someone considering this product?
Everyone should at the very least be aware of Google Analytics, a fantastic tool! Even if the reporting isn't as thorough as a marketer might prefer, it nevertheless offers the fundamental information you need to draw insightful conclusions about the direction of your company. It is merely one more tool that aids in connecting ROI for the marketing and sales teams. Must-have business tool if you want to reach a broad network of audiences around the world.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Naveen M.
- Role: Operations
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
Fantastic product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google application integration
What is your favorite aspect of this product?
User friendly application
What do you dislike most about this product?
Frequent mobile application closure
What recommendations would you give to someone considering this product?
Helps to analyse data in a very efficient manner
Pros
- Effective Service
- Caring
- Security Protects
- Helps Innovate
Cons
- Under Delivered
Please tell us why you think this review should be flagged.
Hernan G.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
you have an option to add a 2 factor authenticatio
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have been using it for over a year now and I must say I will not switch to anything similar to this tool, if you are not a user yet I highly recommend it! It also supports many different languages to set up your profile with English being the default, you can choose almost any other language.
What is your favorite aspect of this product?
When initially setting up a login, I added it once! all my websites, tools and apps, and logged in once! Now every time I need to login somewhere.
What do you dislike most about this product?
should a login fail, or password be lost or forgotten, access to all applications and systems will also be lost. No user password notification is sent to users. Users are not notified that their password is about to expire or has expired.
What recommendations would you give to someone considering this product?
The support is not bad, however, we have not had any serious incidents to prove the quality of the technical support of this one. Implementation was easy, I appreciate that, but more could be done to offer a complete after
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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