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Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.3 /10

397 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

9 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

10 Top Rated Capabilities

8 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

8 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

4% Neutral

95% Positive

Pros

Performance Enhancing
Continually Improving Product
Trustworthy
Respectful

Feature Ratings

Average 84

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Warehousing

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Ritesh S.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2025

audience segmentation tools with Google analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

the ability to define and analyze custom audience segments based on demographics, behavior, or device usage.

What is your favorite aspect of this product?

It helps pinpoint high-value customer groups and enables marketers to create highly precise campaign targeting.

What do you dislike most about this product?

it requires skill to set up segments correctly, and the user interface can be complex for those who are not data analysts.

What recommendations would you give to someone considering this product?

best for marketers who want to personalize their campaigns and understand different user groups.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Virat C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

It is a fundamental part of the internet.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

You can choose many different tools for your business. google analytics is different because it is so common that it has become part of the basic infrastructure of the web.

What is your favorite aspect of this product?

knowing how to use it helps you understand how the internet works.

What do you dislike most about this product?

It gives google a huge amount of power and data.

What recommendations would you give to someone considering this product?

You cannot ignore it. even if you use another tool, you should still have google analytics running so you can compare the data.

Pros

Trustworthy
Efficient Service
Effective Service
Inspires Innovation

Cons

Vendor Friendly Policies
Leverages Incumbent Status
Commodity Features

Blanchard S.

Role: C-Level
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

Google analytics helps me understand my website

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics has the ML inteligence that is easy to use and does helps me understand the analytics in the dashboard and solution has more features

What is your favorite aspect of this product?

Ease of customisation of the tool where you can easily customise the reports in the Google analytics dashboard and integrates with any website with just the GA-tags

What do you dislike most about this product?

Does not filter traffic of bots and this gives invalid traffic data when it does not filter traffic data

What recommendations would you give to someone considering this product?

I would recommend the solution

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Customer Intelligence

Google Analytics Reviews

Ritesh S.

audience segmentation tools with Google analytics

Likeliness to Recommend

Pros

Virat C.

It is a fundamental part of the internet.

Likeliness to Recommend

Pros

Cons

Blanchard S.

Google analytics helps me understand my website

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Warehousing

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support