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Google

Google Analytics

Composite Score

8.8 /10

CX Score

9.1 /10

251 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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2026 Emotional Footprint Champion

Latest Award, 2026

2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

2 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Product Impact

2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

7% Neutral

91% Positive

Pros

Performance Enhancing
Respectful
Reliable
Enables Productivity

Feature Ratings

Average 83

Conversion Analysis

Audience Demographics

Data Visualization

API Framework

Audience Segmentation

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Metadata Management

Customer Journey Modelling

Predictive Analytics

Vendor Capability Ratings

Average 81

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

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Product Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Harshit A.

Role: Information Technology
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

One stop shop for all analytic needs!

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics Is Different from other providers because of it unique features, documentation & support available and wide range of extensions/plugins for implementation.

What is your favorite aspect of this product?

I can know my audience in a much better way and can accordingly work over our content & services.

What do you dislike most about this product?

Sometimes I feel data mismatch/wrong data, maybe due to bots or something else and also waiting period for support is too time consuming sometimes.

What recommendations would you give to someone considering this product?

They should absolutely use this product as it's user friendly, easy to use, broad rangr of helpful features, and even there's a wid range of help documentation available.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shikher G.

Role: Consultant
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Best product to analyse data!!

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Provide unique features that are helpful to increase anyone's business growth by analysing data and that in dpth too.,

What is your favorite aspect of this product?

Data analysis is my favorite, useful to incrase product growth thereby increase business growth effectively.

What do you dislike most about this product?

There ia nothing to dislike in Google analytics, it comes with may unique features that no other software can provide.

What recommendations would you give to someone considering this product?

Best Data analysis out there..Go for It!

Pros

Performance Enhancing
Enables Productivity
Security Protects
Helps Innovate

Cons

Vendor Friendly Policies
Less Fair
Vendor's Interest First

Brittany M.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Completely altered business choices for the better

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The experience Google has in the realm of analytics and SEO combined with the massive amount of tools available to the user with this product make them superior to other products.

What is your favorite aspect of this product?

My favorite aspect was being able to view some real-time results and make better business decisions for our clients and their products quickly.

What do you dislike most about this product?

Alternatively, I did not like having to wait for full results of real-time data - sometimes this would only be a few hours but other times data wouldn't be complete until the next day which I felt with all the other tools provided was extremely limiting.

What recommendations would you give to someone considering this product?

Think of all the areas you wish to improve or tools you wish to have to make better business decisions and guaranteed Google Analytics will be able to provide it- honestly no better product to use.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Google Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Product Analytics

Google Analytics Reviews

Harshit A.

One stop shop for all analytic needs!

Likeliness to Recommend

Pros

Shikher G.

Best product to analyse data!!

Likeliness to Recommend

Pros

Cons

Brittany M.

Completely altered business choices for the better

Likeliness to Recommend

Pros

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Feature Ratings

Conversion Analysis

Audience Demographics

Data Visualization

API Framework

Audience Segmentation

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Metadata Management

Customer Journey Modelling

Predictive Analytics

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support