What is Google Ad Manager?
A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Ad Manager Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Ad Manager.
89 Likeliness to Recommend
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Ad Manager?
Pros
- Reliable
- Performance Enhancing
- Inspires Innovation
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Data Management Platform Capabilities
Advertisement Placement
Role-Based Access Controls
Audience Identification
Audience Segmentation
Demand-Side Capabilities
MarTech Ecosystem integration
Advertisement Reporting
Supply-Side Capabilities
Advertisement Content Curation
Vendor Capability Ratings
Quality of Features
Breadth of Features
Business Value Created
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Google Ad Manager Reviews
Russ M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Highest quality audience found in search
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
Highest reach platform with a high intent search audience ready to take action on your site.
What is your favorite aspect of this product?
Performance is always very strong with the platform. You can also likely always scale the great results you are getting. Flexible with spend requirements as budgets are set by the advertiser.
What do you dislike most about this product?
The platform continues to pull away control for the advertiser and lean more into machine learning. Items such as responsive search ads (RSAs) require us to lean more on machine learning while the platform limits the reporting or insights into what is working with the relevant assets used. This can be frustrating,
What recommendations would you give to someone considering this product?
Great entry platform to try advertising. Google paid search will always perform stronger than many other platforms.
Pros
- Generous Negotitation
- Over Delivered
- Transparent
- Helps Innovate
Henrietta L.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2024
Basic DSP with constant stream of new Betas
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
Google Ad Manager is the basic free form of its sister DV360. It is free for all users and can be used to easily set up and execute ads for all businesses.
What is your favorite aspect of this product?
All new functionalities and betas/alphas are launched within GA ahead of DV360. It's a great way to test new products for clients
What do you dislike most about this product?
GA is a very basic version of DV360 that limits advertiser's to Google's Ad Network only. There are no available integrations with 3rd party vendors
What recommendations would you give to someone considering this product?
Depending on your needs, GA could be the sole platform you use to run advertising.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Respectful
Bwire G.
- Role: Finance
- Industry: Engineering
- Involvement: End User of Application
Submitted Jan 2024
more websites trafficking
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
increase the growth of business website and protects the website brand.
What is your favorite aspect of this product?
Google ads has increased on clients revenue and experiences.
What do you dislike most about this product?
its pricing is much.
What recommendations would you give to someone considering this product?
Google Ads manager provides analysis and insights, it provides report about people who reached ads.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing