What is Criteo Ad Platform?
AD PLATFORM Criteo Ad Platform is a Digital Advertising Platform that helps you create campaigns in minutes and enjoy total control over setup, management, and measurement with our easy-to-use self-service platform.
Company Details
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Get AssistanceCriteo Ad Platform Ratings
Real user data aggregated to summarize the product performance and customer experience.
87 Likeliness to Recommend
90 Plan to Renew
97 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Criteo Ad Platform?
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Identification
Data Management Platform Capabilities
Demand-Side Capabilities
Audience Segmentation
Advertisement Content Curation
Supply-Side Capabilities
Role-Based Access Controls
Advertisement Placement
MarTech Ecosystem integration
Advertisement Reporting
Vendor Capability Ratings
Ease of Customization
Usability and Intuitiveness
Ease of Implementation
Breadth of Features
Ease of IT Administration
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Business Value Created
Availability and Quality of Training
Vendor Support
Criteo Ad Platform Reviews
Bintu Keithane B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Apr 2023
Criteo is a great tool!
Likeliness to Recommend
What differentiates Criteo Ad Platform from other similar products?
The traffic comes from excellent sources. Given the upper funnel nature of the display, it was quite challenging for us to make our retargeting campaign effective from a last-click viewpoint. We’ve worked with other companies in the sector but have left since we didn’t receive the performance Criteo has provided. HookLogic provides us with a means of generating leads and turning them into clients. We can turn our leads into clients because of the amazing way it helps our services get noticed in the market.
What is your favorite aspect of this product?
I like how easy-to-use Criteo is. The advertising will automatically update as soon as you plug in your catalogue feed. Also, Criteo emails me suggestions for adjustments to make. To acquire our product features in markets where clients are specifically willing to buy, Hooklogic offers the greatest support. It provides the products with excellent nice sales and a nice advertising platform.
What do you dislike most about this product?
If Criteo provided dynamic retargeting templates that dynamically placed products while allowing advertisers to have a stronger brand presence in the banner, that would be nice.
What recommendations would you give to someone considering this product?
Using Criteo solutions, we get the best return. Instantaneous bid adjustments are possible, and our representative is keeping an eye on our account. Additionally, Criteo has developed more complex reporting tools that enable us to view placement and product-level details. This enables us to change our campaigns and product feed. It’s really simple to set up, and you can make a campaign with a feed, a budget, and a target in no time. The reports are quite clear, and the interface is really simple and easy to understand. It is recommended.
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Efficient Service
Cons
- Less Generous
Ivan P.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Criteo Ad Platform is a program that I like.
Likeliness to Recommend
What differentiates Criteo Ad Platform from other similar products?
Criteo Ad Platform is the most important program for the marketing explosion of our company, since this program is the cause of the new entry of clients to the company, this program is a collection of the best tools that technology offers us to support trade Of all the companies that want to use their services and have a highly professional interaction with all the clients that may appear on the web, this program is an enhancer for client management and good advertising management of our content, that is, Criteo analyzes the market of our company to give a personalized.
What is your favorite aspect of this product?
This program is smart enough to provide businesses with better advertising performance on the web, and create an impact on every consumer found on the company's main contact and sales platforms, thanks to the help of Criteo Ad Platform. the training and education for the creation of good advertising content has been evidenced, and the results have been a success, there are many more clients who trust us to make multiple sales by this means, this program promises to facilitate this area for its users, Since most of its functions run almost autonomously and in real time.
What do you dislike most about this product?
It is true that this program has options to customize each project that we have with our clients, but over time you can see that it may have certain limitations, this may be due to the fact that the updates that include many more options are very slow, unfortunately this is a problem makes the program slowly fall behind its competition and is somewhat outdated, the program is still effective, but this is an improvement that should be made.
What recommendations would you give to someone considering this product?
Criteo Ad Platform is a program that I like to recommend because of the great guarantee that it is for a powerful e-commerce and marketing campaigns enhancer, this program has in its possession the best ones to help your advertising and sales department to get many more clients in the web for companies, which is why I definitely recommend it to new users interested in increasing the flow of their customers on the web.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Matias L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Stärkster Umsatzbringer im Kanal Platform
Likeliness to Recommend
What differentiates Criteo Ad Platform from other similar products?
With the help of Criteo Ad Platform, I'm able to meet challenging revenue goals without having to sacrifice KUR. Consequently, campaigns can be scaled and optimized effectively. Additionally, the support team is always there for me with advice and assistance in case of difficulties or unique challenges. Criteo Ad Platform is able to use its budget extremely effectively, whether it is being used for small or large campaigns. I therefore use Criteo Ad Platform as the main revenue generator for the Platform's channel. The campaigns run smoothly and without issues throughout the DACH region. The dynamic public relations platforms built on feeds
What is your favorite aspect of this product?
We targeted the users who have visited our website in the last 30 days using Criteo Ad Platform from. With its extensive network of online reservations, Criteo is able to draw customers from everywhere. I see Criteo Ad Platform's advantage in its algorithm, which decides where the advertisement will be reproduced. Nevertheless, our performance with Criteo Ad Platform from is regrettably lower than what we achieve with other providers. But it's undeniably a good channel to round out our mix of markets. Criteo Ad Platform from has an extremely user-friendly auto-servicing tool. There are numerous adjustments and puja strategies.
What do you dislike most about this product?
Even though the tool is relatively open and accessible, there are still some features and insights that users cannot access. As a result, one is constantly dependent on Criteo's support. Unfortunately, there may be delays depending on the budget and timing. The traffic quality at Criteo Ad Platform is only average (and that only applies to retargeting). For example, prospecting traffic is very weak. Furthermore, intelligent bot strategies do not directly relate to Google Ads, making campaign optimization difficult.
What recommendations would you give to someone considering this product?
What I like best about Criteo Ad Platform from is that I can do a lot of things on the control panel for self-service and don't always have to approach an account manager if I need to get something done quickly. Additionally, I can purchase "cupones" at the auto service to call for attention regarding specific promotions, or I can see them right away in the previous view. Other than that, Criteo Ad Platform from operates similarly to other retargeters. Once the data from our tag manager has been received, the system is put into operation and begins to work. You can also keep track of the size of your audience and track changes and performance
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing