Contently

Contently Marketing Platform

8.3 /10

What is Contently Marketing Platform?

Cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.

Company Details

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Awards & Recognition

Contently Marketing Platform won the following awards in the Content Marketing category

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10 Top Rated Capabilities

12 Top Rated Features

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

11 Top Rated Capabilities

12 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Gold Medalist

2022

8 Top Rated Capabilities

11 Top Rated Features

2022

Contently Marketing Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Contently Marketing Platform.

88 Likeliness to Recommend

98 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Contently Marketing Platform?

0% Negative

9% Neutral

91% Positive

Pros

Respectful
Altruistic
Acts with Integrity
Client's Interest First

Feature Ratings

Average 89

Content Campaign Management

Content Storage

Personalization/Audience Targeting

Editorial Calendar

Content Creation

Content Curation / Library Controls

Content Optimization

Content Analytics

Editorial Workflow

Advanced Video Management

Multi-Channel Distribution

Vendor Capability Ratings

Average 88

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Quality of Features

Vendor Support

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Contently Marketing Platform Reviews

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Feb 2021

User friendly. Good client service team & editor!

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Carla K.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2021

Amazing client support team to work with!

Likeliness to Recommend

10 /10

What differentiates Contently Marketing Platform from other similar products?

I haven't used other content marketing platforms so can't really compare.

What is your favorite aspect of this product?

My favourite aspect is the ease of use.

What do you dislike most about this product?

I dislike the load time for Analytics - wish it was faster.

What recommendations would you give to someone considering this product?

Highly recommend this product to large matrixed organizations with multiples lines of businesses.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mark H.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2021

Solid product and process from end-to-end.

Likeliness to Recommend

9 /10

What differentiates Contently Marketing Platform from other similar products?

Haven't used other products, but also haven't heard of any that compare.

What is your favorite aspect of this product?

That it automates the process end-to-end.

What do you dislike most about this product?

Admin interfaces aren't super intuitive, including confusing labeling.

What recommendations would you give to someone considering this product?

Rely on the help from your editorial team. They're great!

Pros

Trustworthy
Caring
Saves Time
Respectful

Contently Marketing Platform

What is Contently Marketing Platform?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Contently Marketing Platform Ratings

88 Likeliness to Recommend

98 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Contently Marketing Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Content Creation Provides tools for creating content to be used and shared on the platform.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Content Optimization The ability to dynamically optimize content deployed to certain channels (web, mobile, social) using customer profiles.

Content Analytics Analysis of file contents for data trends and any relevant characteristics.

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Advanced Video Management The ability to store, manage and perform basic edits on high-fidelity video content.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Contently Marketing Platform Reviews

User friendly. Good client service team & editor!

Likeliness to Recommend

Pros

Carla K.

Amazing client support team to work with!

Likeliness to Recommend

Pros

Mark H.

Solid product and process from end-to-end.

Likeliness to Recommend

Pros

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Feature Ratings

Content Campaign Management

Content Storage

Personalization/Audience Targeting

Editorial Calendar

Content Creation

Content Curation / Library Controls

Content Optimization

Content Analytics

Editorial Workflow

Advanced Video Management

Multi-Channel Distribution

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Quality of Features

Vendor Support

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement