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Constant Contact, Inc.

Constant Contact

Composite Score

7.9 /10

CX Score

8.0 /10

36 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Marketing Platforms - Midmarket category

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2025 Data Quadrant Champion

Latest Award, 2025

3 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

2 Top Rated Features

2024

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

2
Since last award

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

1% Negative

4% Neutral

95% Positive

Pros

Acts with Integrity
Helps Innovate
Continually Improving Product
Reliable

Feature Ratings

Average 87

Marketing Operations Management

Mobile Marketing Management

Marketing Analytics

Email Marketing Automation

Social Media Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Advanced Campaign Management

Marketing Asset Management

Community Marketing Management

Vendor Capability Ratings

Average 85

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Implementation

Breadth of Features

Ease of Data Integration

Quality of Features

Ease of Customization

Business Value Created

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Also Featured in...

Email Marketing

Score 8.5

View Constant Contact in this category (opens in a new tab)

Marketing Automation - B2C

Score 8.3

View Constant Contact in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.3

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

Cristiana Elena S.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

Great product if you need a cheap alternative.

Likeliness to Recommend

7 /10

What differentiates Constant Contact from other similar products?

It is easy to use, the features are proeminently displayed, the sales management function works great, it is easy to integrate with other system via APIs, cheap compared with the other existing CRM tools on the market, the marketing automation function is very intuitive.

What is your favorite aspect of this product?

The fact that it has everything a CRM should but at the fraction of the cost.

What do you dislike most about this product?

The reporting dashbord is not very customizable and the social media planner doesn't allow video scheduling. ALso, the emails are very difficult to build in such a way that they are displaying ok with the most of email providers; the email building functionality os really not their forte point.

What recommendations would you give to someone considering this product?

If you need to have access to bespoke raports and be able to also schedule social media content, have a reserach into it as it might give you some hard times. Other than this, it is a very good product, it works as it shoulds, a bit slow but it does what it is built to do.

Pros

Trustworthy
Respectful
Client Friendly Policies
Fair

Cons

Charges for Enhancements

Riggy M.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

A Must Have Tool For Marketing

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

While it is an effective marketing platform, it also comes with the best marketing automation features

What is your favorite aspect of this product?

I like that SharpSpring is resourceful and affordable The software is seamless to use besides being well equipped

What do you dislike most about this product?

It is not cheap and and is very effective too

What recommendations would you give to someone considering this product?

I recommend SharpSpring for its resourceful ness and the fact that it makes marketing easy

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Deborah C.

Role: Sales Marketing
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

"Good marketing automation tool."

Likeliness to Recommend

7 /10

What differentiates Constant Contact from other similar products?

The many features and user-friendliness of this tool set it apart from its competitors.

What is your favorite aspect of this product?

This has been a great introduction for our little business to begin tracking potential clients' visits to and engagement with our website. Although the built-in email platform may use some polish in terms of aesthetics, it is well integrated for tracking interactions.

What do you dislike most about this product?

Personalized reports need further work, especially if they're going to be relied on for crediting metrics. It would be really helpful to be able to view these high-level reports (such as a graphical representation of the number of opportunities related to the campaign) and click on the data for additional context. Obviously, things can have cross references in the system, but that seems antiquated by today's standards.

What recommendations would you give to someone considering this product?

We looked into HubSpot and Infusionsoft before deciding that SharpSpring was the best option for us. Well worth every penny and more.

Pros

Reliable
Unique Features
Efficient Service
Inspires Innovation

Constant Contact

What is Constant Contact?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

Constant Contact Ratings

89 Likeliness to Recommend

2 Since last award

98 Plan to Renew

1 Since last award

87 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Email Marketing

Marketing Automation - B2C

Marketing Automation - B2B

Constant Contact Reviews

Cristiana Elena S.

Great product if you need a cheap alternative.

Likeliness to Recommend

Pros

Cons

Riggy M.

A Must Have Tool For Marketing

Likeliness to Recommend

Pros

Deborah C.

"Good marketing automation tool."

Likeliness to Recommend

Pros

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Feature Ratings

Marketing Operations Management

Mobile Marketing Management

Marketing Analytics

Email Marketing Automation

Social Media Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Advanced Campaign Management

Marketing Asset Management

Community Marketing Management

Vendor Capability Ratings

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Implementation

Breadth of Features

Ease of Data Integration

Quality of Features

Ease of Customization

Business Value Created

Vendor Support

Availability and Quality of Training

Ease of IT Administration