Buffer Inc

Buffer

8.9 /10

122 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Contract Negotiation
Conflict Resolution

Latest Award, 2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

87 Likeliness to Recommend

1
Since last award

91 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

3% Negative

6% Neutral

91% Positive

Pros

Efficient Service
Trustworthy
Saves Time
Respectful

Feature Ratings

Average 85

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 85

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features

Buffer Reviews

Wesley A.

Role: Information Technology
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jun 2021

Fantastic social media management platform

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Being able to schedule your social media content with a few clicks - it is so much simpler to use than other tools, and just works.

What is your favorite aspect of this product?

Setting up schedules based on your followers "most active" times was really helpful and ensured my followers would have the highest possibility of seeing my content.

What do you dislike most about this product?

Not a lot really - it works fantastically well!

What recommendations would you give to someone considering this product?

If you managed social media content then this is a must - you can drop your ideas into scheduled posts as and when you think of them, and have a steady stream of rich content for your followers.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Ayo O.

Role: Information Technology
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Forward thinking social media platform with a help

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

I believe they really care as during the pandemic they gave free access to Pro account to support black businesses

What is your favorite aspect of this product?

The feasibility of posting almost any content online using their chrome app. This helps speed

What do you dislike most about this product?

I just think it will be lovely if say, # numbers can be recommended within the platform when I am using them.

What recommendations would you give to someone considering this product?

It is actually worth it. The product has improved significantly over the years.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Prashant L.

Role: Sales Marketing
Industry: Education
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jun 2021

One of the important tools for SMM

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Pricing is the only thing that differentiates buffer from other available products.

What is your favorite aspect of this product?

Overall social media management and a single dashboard to view the overall work.

What do you dislike most about this product?

There isn't anything that I dislike

What recommendations would you give to someone considering this product?

If you are under the constraint of budgets and looking for the best tool for social media marketing, I would recommend going with Buffer without giving much thought.

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Buffer Ratings

87 Likeliness to Recommend

1 Since last award

91 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Buffer Reviews

Wesley A.

Fantastic social media management platform

Likeliness to Recommend

Pros

Ayo O.

Forward thinking social media platform with a help

Likeliness to Recommend

Pros

Prashant L.

One of the important tools for SMM

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features