What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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85 Likeliness to Recommend
2
Since last award
98 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Trustworthy
- Client Friendly Policies
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Asset Management
Campaign Execution
Social Media Channel Integration Outbound
Social Post Archival
Social Moderation and Workflow Management
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Brandwatch Reviews
Emily M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Easy social media scheduling"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is a program that is easy to configure, easier to use than other programs.
What is your favorite aspect of this product?
I appreciate that Falcon social is a social media management application that is really easy to use and very straightforward.
What do you dislike most about this product?
In order to schedule boost postings, we need to utilize the platform only for that purpose. Nothing else comes to me when I think of what the technology can accomplish for us, other than content management and analytics.
What recommendations would you give to someone considering this product?
Just keep an eye on the best practices for publishing times. Make rapid edits to your post using Falcon. In order to add a link or a picture, the process is quite straightforward.
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Efficient Service
Mollie B.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Great management of social media"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is very easy to use.
What is your favorite aspect of this product?
I appreciate the ability to copy posts to numerous channels simultaneously. I am able to post the initial comment on Instagram and add links to posts. Using the measure dashboards, I can uncover the data supporting the post. One-stop shopping. Additionally, I am able to view business campaigns so that I may borrow stuff from them.
What do you dislike most about this product?
It annoys me that we aren't able to publish some films or photographs in their original format. According to our data, I would also like to see the ideal time/day to submit material. The hub app is a complete mess. I'd like to be able to include our Pinterest account. There is always a need to lower the size of the Twitter and Instagram photographs. Each country should be able to publish their own images so that other countries can use and translate their content.
What recommendations would you give to someone considering this product?
It's quite user-friendly! Definitely take use of the tools that allow you to replicate content and monitor stats.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
Viviane L.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Mar 2022
Some features missing, no batch integration
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Falcon allows to both publish and engage with customers and visitors of Facebook, Youtub and LinkedIn for our business. Some features available for posting : caroussels, link posts, text posts Some dasboards that can be customized, arrived in 2020. Great client support.
What is your favorite aspect of this product?
Notifications when a comment arrived and needs to be answered dashboards are really interesting
What do you dislike most about this product?
Some features not available : not able to post carroussels on LinkedIn, cannot post square visuels on LinkedIn even for dark posts, this is crazy. For those we need to get to LK directly to post them. Not intuitive as far as creation of carroussels It would be good to have some workflow possible with other softwares for instance visual creation Realy need some batch integration the same we can do on Hubspot when integrating an Excel file and the whole month is there, pubished in a few clics cannot post on multiple networks the same content
What recommendations would you give to someone considering this product?
Consider other options too Falcon.io is convenient but some features are really missing, and if you want to be very effective this is not the ideal tool.
Pros
- Trustworthy
- Efficient Service
- Caring
- Respectful
Cons
- Slower Product Innovation
- Charges for Enhancements
- Inhibits Innovation
