What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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86 Likeliness to Recommend
2
Since last award
100 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Digital Asset Sharing
Collaboration
Permissions and Access Right Management
Automation of Metadata Creation
Cloud Offering
Workflow and Approval Management
Digital Asset Findability
Content Capture
Integration
Version Management
In System Content Views
Vendor Capability Ratings
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Quality of Features
Product Strategy and Rate of Improvement
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Breadth of Features
Usability and Intuitiveness
Brandfolder Reviews
James B.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jul 2022
Marketing empowerment product
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
I have not used similar asset management platforms in the organization. This system has great and reliable features that operate effectively.
What is your favorite aspect of this product?
It links my team with the international merchants providing wide marketing space. It provides productive platform for sharing assets and other brands manufactured by company with interested customers.
What do you dislike most about this product?
I have not disliked anything from the performance of Brandfolder. The entire operation has been outstanding.
What recommendations would you give to someone considering this product?
I highly recommend this product to other companies for effective marketing and brand management. It has intuitive user interface and has enhanced faster Return on Investment.
Pros
- Caring
- Fair
- Acts with Integrity
- Includes Product Enhancements
Marije D.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2022
Simple, clear and attractive UI
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
We use Brandfolder, for all aspects of managing, storing, and delivering our digital assets. Our ability to safely manage and swiftly and readily access all of our videos, campaigns, photographs and other digital assets are greatly facilitated by its features. It surpasses other digital asset management systems in terms of search efficiency, use tracking, and labeling.
What is your favorite aspect of this product?
Brandfolder greatly improves our performance and progress. We are no different than any other corporation when it comes to the importance of managing digital assets. It includes useful capabilities, from file organization to archiving marketing materials, search and sharing options, and connectivity with other programs. We use Brandfolder because of this, and if I'm not mistaken, it has helped us keep our data secure and organized.
What do you dislike most about this product?
The labels that are automatically added need to be more adamant because they don't match the file we're storing and make it hard to find them. There isn't a really smooth approach to ensure that the photo credits are linked to the original photo files and although we use the platform to store a large amount of gathering images.
What recommendations would you give to someone considering this product?
Look no further if you want a product that is simple to use! Brandfolder is the optimal option for my wants because of its practical, clear design. I must use updated materials from a variety of companies that produce a variety of goods, and Brandfolder's straightforward UI provides what I want. When a new product's visual library appears on Brandfolder, I adore seeing it.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Caring
Peter P.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2022
An advanced and really helpful solution
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Our team and corporate collaborators have access to all of the material and files about our brand in a single location. Brandfolder is an excellent cloud-based digital asset management technology with great integration that can be used immediately without any training.
What is your favorite aspect of this product?
The main benefit of Brandfolder is that it offers consolidated storage for all of our brand digital assets and facilitates managing and sharing them across many platforms. We can quickly upload our digital assets by connecting Brandfolder with our CMS platform and other apps we use daily. Additionally, it enables the distribution and organization of resources. Additionally, Brandfolder provided the finest sandbox setting for us to truly get in and become acquainted with the platform.
What do you dislike most about this product?
I wish our customers could automatically receive updates when new products become available. Currently, I make an email to them once every three months, but I am always adding fresh content.
What recommendations would you give to someone considering this product?
Brandfolder conveniently provides brand cohesion with its clever built-in search facility, image auto-tagging, and graphical thumbnailing. This facilitates customer engagement for businesses and enhances their visual branding. And the Brandfolder sales representative was highly attentive and demonstrated a sincere desire for its user's success.
Pros
- Helps Innovate
- Reliable
- Effective Service
- Respectful
