What is BenchmarkONE?

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

BenchmarkONE won the following awards in the Marketing Automation - B2B category

BenchmarkONE Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on BenchmarkONE.

82 Likeliness to Recommend

1
Since last award

70 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love BenchmarkONE?

13% Negative
7% Neutral
80% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Appreciates Incumbent Status

Feature Ratings

Average 81

Recommended Best Action

100

Opportunity Pipeline Tracking

100

Email Marketing Automation

83

Social Media Marketing Management

82

Marketing Asset Management

81

Mobile Marketing Management

81

Marketing Project Management

81

Customer Journey Modelling

80

Marketing Analytics

79

Vendor Capability Ratings

Average 82

Ease of IT Administration

91

Business Value Created

88

Ease of Data Integration

88

Breadth of Features

84

Ease of Customization

82

Ease of Implementation

81

Usability and Intuitiveness

79

Availability and Quality of Training

79

Quality of Features

78

Vendor Support

76

Product Strategy and Rate of Improvement

75

BenchmarkONE Reviews

Rachel N.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Benchmark solution for marketing

Likeliness to Recommend

9 /10

What differentiates BenchmarkONE from other similar products?

Handling social media pages to mass emails and marketing campaigns, we have it all under control. All thanks to the limitless features benchmarkONE offers us under one roof. Our daily B2C marketing is now not that difficult or time consuming. The analytic reports gives us an actual insight and we can actually rely on them to improve everything that is lacking or going wrong.

What is your favorite aspect of this product?

BenchmarkONE is a complete package when it comes to marketing and eCommerce. You can have all features under one platform as it reduces hassle to manage different things on different platforms. I work in the marketing department of a mid-size company. We started by using different marketing platforms. However, once we started using this one, I guess our time limits have exceeded and the work efficiency also increased with the passage of time.

What do you dislike most about this product?

I’m not saying that the interface is very difficult to use, but it might be a bit hard for someone who is not very tech-friendly. It surely can be improved for more ease and reliance. Sometimes, it gets tricky and people also call it boring. For us, it does its work so we are satisfied with it completely.

What recommendations would you give to someone considering this product?

A great software that has it all. You get all of the advanced marketing tools under one platform at such reasonable pricing. The best thing is that it can be easily understandable for all employees. You should definitely give it a try and see how it works for you especially if you have not tried any other platforms yet!

Pros

  • Enables Productivity
  • Efficient Service
  • Respectful
  • Altruistic

Juan R.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

Creating a HTML template is functional and easy

Likeliness to Recommend

9 /10

What differentiates BenchmarkONE from other similar products?

It is a system for automatically sending original emails and following up on them in a timely manner. By personalizing one of over 500 rich templates, you can create an email newsletter that appeals to your users. It's also interesting to check what other features, such as mail automation and A/B testing, are included in the cost. Benchmark Email's HTML coded templates are easily adaptable and straightforward to use, with a simple operating interface, which is a key benefit. An HTML email may be created by anybody with a minimal grasp of programming or coding.

What is your favorite aspect of this product?

A feature that allows you to construct a sending letter aesthetically depending on your goals. Customer service may be facilitated by generating customer lists as well as sector and lead lists. The user interface, which incorporates photos and text, is very simple to use and can be adjusted easily. It is a step-by-step email that guides you through the process of setting up individual email updates for various time frames, and it is simple to send mail to occasions such as the user's birthday. It is incredibly secure since it is protected by a firewall and cannot be accessed through a public IP address.

What do you dislike most about this product?

When using the aforementioned mail, the text is not quickly synchronized with the HTML and text emails. An error notice is presented if the text is not synchronized.

What recommendations would you give to someone considering this product?

There are over 500 different concept models to pick from. It also has the same features as Photoshop and allows you to directly organize images, however it is favored by pros. A Benchmark support chat is accessible. If you write within business hours, you will receive an immediate response. It is available in nine different languages. Many consumers who care about aesthetics and visual appeal want to evaluate the worth of a website, service, or product on the home page. For some people, whether it is appealing or not may be a factor. Benchmark email systems can stimulate such clients' interest, and designers should build with this in mind.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Saru A.

  • Role: Vendor Management
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Oct 2021

Disappointed, wasted features

Likeliness to Recommend

3 /10

What differentiates BenchmarkONE from other similar products?

Its wide array of features

What is your favorite aspect of this product?

The integration of both marketing and CRM into one is my favorite aspect

What do you dislike most about this product?

Non targeted mail tags, most of the emails reach spam resulting in no conversions and wasted man hours

What recommendations would you give to someone considering this product?

Its a tool that promises alot but accomplishes little to nothing. Be vary of the short-comings/challenges that you are very likely to face. Don't get fooled by the positive feedback only, check what other people have to say and only then sign up for this "affordable" tool.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Continually Improving Product

Cons

  • Commodity Features
  • Less Effective Service
  • Less Caring