Yandex Inc

AppMetrica

7.2 /10

What is AppMetrica?

AppMetrica is a one-stop marketing platform for install attribution, app analytics, and push campaigns. Free & unlimited. The service was released by Yandex in 2013, since that time AppMetrica has grown from a startup into an established international service used by more than 4000 app creators around the world.

Company Details

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AppMetrica Ratings

Real user data aggregated to summarize the product performance and customer experience.

82 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AppMetrica?

0% Negative

0% Neutral

100% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 90

Data Management

Data Warehousing

Mobile Functionality

Data Integrity

Data Analysis and Survey Function

Conversion Analysis

Marketing Analytics

Analytics and Reporting

Device and Browser Analytics

Audience Segmentation

API Framework

Vendor Capability Ratings

Average 82

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Business Value Created

Ease of Implementation

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Quality of Features

AppMetrica Reviews

Ayan Q.

Role: Operations
Industry: Banking
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Sep 2021

Experience with features of AppMetrica

Likeliness to Recommend

8 /10

What differentiates AppMetrica from other similar products?

In Yandex Metrica, there is not much that Google Analytics does not offer, but it includes different and various graphics. Therefore, if you want to see the number of visitors, you can look at that graph. Based on my own experience, I found that Yandex Metica counts about 5 percent less than Google Analytics.

What is your favorite aspect of this product?

User's country, version of the application, operating system and version used, device type, model and manufacturer, screen resolution, interface language, mobile service provider, connection type, user behavior and usage time. The service can also provide detailed statistics about situations such as application crashes. Having completely free and unlimited features, AppMetrica also offers these services in real-time.

What do you dislike most about this product?

Metrica for Apps, which automatically updates its data every minute, allows to follow statistics in almost real time and can also display data from days, weeks or months ago when necessary. However, it is possible to see that the application is perfect enough.

What recommendations would you give to someone considering this product?

AppMetrica also to detail user interaction reports that help developers get better traffic; including cohort analysis and event conversion rates. AppMetrica can integrate with popular mobile ad networks such as AdColony, InMobi, Millennial Media and Vungle. It also offers users the ability to manually include additional traffic sources.

Pros

Performance Enhancing
Trustworthy
Saves Time
Over Delivered

Cons

Less Inspiring
Leverages Incumbent Status
Vendor's Interest First

AppMetrica

What is AppMetrica?

Company Details

Need Assistance?

AppMetrica Ratings

82 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love AppMetrica?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Management Includes data sharing, data storage, records management, and data security.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Mobile Functionality Can be used on mobile devices​

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

AppMetrica Reviews

Ayan Q.

Experience with features of AppMetrica

Likeliness to Recommend

Pros

Cons

Feature Ratings

Data Management

Data Warehousing

Mobile Functionality

Data Integrity

Data Analysis and Survey Function

Conversion Analysis

Marketing Analytics

Analytics and Reporting

Device and Browser Analytics

Audience Segmentation

API Framework

Vendor Capability Ratings

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Business Value Created

Ease of Implementation

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Quality of Features