Amplitude

Amplitude Analytics

7.7 /10

What is Amplitude Analytics?

Intelligent insight into customer behavior. Allow your team to instantly answer both simple and complex questions—from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next.

Company Details

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Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

14% Neutral

86% Positive

Pros

Performance Enhancing
Helps Innovate
Continually Improving Product
Enables Productivity

Cons

Vendor's Interest First

Feature Ratings

Average 82

Analytics and Reporting

Conversion Analysis

Data Integrity

Audience Segmentation

Data Analysis and Survey Function

Data Management

Marketing Analytics

Mobile Functionality

Device and Browser Analytics

API Framework

Data Warehousing

Vendor Capability Ratings

Average 78

Business Value Created

Quality of Features

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Vendor Support

Ease of IT Administration

Also Featured in...

Website Analytics

Score 7.9

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Amplitude Analytics Reviews

julia c.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Easy to use and very helpful for product people

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

It's easy to use

What is your favorite aspect of this product?

Helps me in better decisions to perform my job

What do you dislike most about this product?

Ramping on the platform takes a little bit time

What recommendations would you give to someone considering this product?

Try to onboard it thoroughly, but then it's awesome

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kostiantyn K.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Very intuitive interface brings a lot of value.

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

The much easier and more intuitive interface even in comparison to GA4. It is easy to check your data by. looking at every user reported in the chart.

What is your favorite aspect of this product?

It is easy to build funnels and user segmentations. Conversion over time charts are also awesome.

What do you dislike most about this product?

I am lacking a more affordable package that includes A/B testing.

What recommendations would you give to someone considering this product?

Start using it, but be aware of MAU limits.

Pros

Efficient Service
Caring
Saves Time
Friendly Negotiation

Cons

Vendor's Interest First

Courtney G.

Role: Industry Specific Role
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Efficient tool to track your data.

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

As someone that is not tech savvy, I liked the simplicity of the platform. I was able to start extracting and managing data pretty quickly. Other tools are too heavy for first-time users. I like how they're constantly improving and adding features to provide real time data.

What is your favorite aspect of this product?

The ease of use is my favorite thing about Amplitude. I used this product daily as a CSM and relied on it to manage my book of accounts. I was able to see features my accounts used the most, and areas that could use come improvement. I love the UX/UI. It makes it easy to visualize and work with data. It's easy to set up funnels and conversion charts. It's easy to create custom events.

What do you dislike most about this product?

The data didn't always line up with other data imports we were using. It made it confusing and hard to unpack.

What recommendations would you give to someone considering this product?

I wish I had some training coming onto the product from the vendor itself. I worked at a start-up and the training I had was internal. It was minimal and I had to work through my engineering team, which was difficult to arrange. I still feel like there were features I didn't know about or could have used more efficiently.

Pros

Trustworthy
Respectful
Client Friendly Policies
Fair

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

Amplitude Analytics Ratings

89 Likeliness to Recommend

1 Since last award

95 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Mobile Functionality Can be used on mobile devices​

Device and Browser Analytics Capture and summarize device and browser information.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Website Analytics

Amplitude Analytics Reviews

julia c.

Easy to use and very helpful for product people

Likeliness to Recommend

Pros

Kostiantyn K.

Very intuitive interface brings a lot of value.

Likeliness to Recommend

Pros

Cons

Courtney G.

Efficient tool to track your data.

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Conversion Analysis

Data Integrity

Audience Segmentation

Data Analysis and Survey Function

Data Management

Marketing Analytics

Mobile Functionality

Device and Browser Analytics

API Framework

Data Warehousing

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Vendor Support

Ease of IT Administration