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Adobe Experience Cloud Logo
Adobe Systems

Adobe Experience Cloud

8.4 /10
Category
Adobe Experience Cloud
8.4 /10

What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

86 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative
5% Neutral
93% Positive

Pros

  • Respectful
  • Enables Productivity
  • Efficient Service
  • Continually Improving Product

Feature Ratings

Average 84

Marketing Analytics

86

Advanced Campaign Management

85

Email Marketing Automation

85

Social Media Marketing Management

84

Marketing Asset Management

84

Community Marketing Management

83

Marketing Operations Management

83

Marketing Workflow Management

83

Advanced Data Segmentation

82

Multi Channel Integration

82

Mobile Marketing Management

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Product Strategy and Rate of Improvement

83

Quality of Features

83

Ease of IT Administration

83

Ease of Implementation

82

Breadth of Features

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Ease of Customization

81

Ease of Data Integration

80

Vendor Support

79

Adobe Experience Cloud Reviews

Gabriela t.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2020

excellent software and powerful tool

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Marketing Cloud is used by several divisions that cover almost the entire organization. It helps multiple business challenges, from understanding customer preferences while using an e-commerce website to responding to a digital marketing campaign, emails, or social media campaign. Adobe Marketing Cloud provides a lot of different types of applications that can be integrated to get a 360-degree view of your customers.

What is your favorite aspect of this product?

Adobe Marketing Cloud provides robust capabilities and applications that help you better run digital marketing campaigns, manage content, and understand a vision.

What do you dislike most about this product?

Customer service could be improved for smaller customers. Adobe Marketing Cloud provides great support for most of your customers, however, it may not work well enough for smaller interactions.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is suitable for large organizations with the need to create and understand end-to-end digital marketing campaigns and content. It is less appropriate for smaller organizations that may not have enough features and customers to manage, as price could be a challenge for smaller organizations.

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Saul S.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2020

Service born to make a difference.

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

I consider that Adobe Marketing Cloud is a service that was born to help its users to grow their business, since it is of high functionality and its system is very complete to be able to make a good development in the area of the marketing. Also a difference of this service of others is that this platform counts on a curve of learning quite elevated and this is due to the completeness that is its system, since other similar services can be of easier use but it is due to that they are very basic, really with this platform it is possible to be known very fast improvements.

What is your favorite aspect of this product?

I love working with Adobe Marketing Cloud because it is a service that allows us to manage our campaigns from different social networks, emails, web ads among others. Its high customization that allows us to perform in each campaign is a factor that I must mention because it completely satisfies the needs of its users to develop campaigns with very complete designs, with Adobe Marketing is very easy to measure the progress of each campaign implemented, because it provides very complete reports that allow us to know the number of people who have seen the campaigns and even the success obtained, personally I think that in the time I've been working with this software I have been able to get a real quality service.

What do you dislike most about this product?

There have been times when we are working with Adobe Marketing Cloud and I have been able to observe that their system presents small delays or slowness in its operation, personally it is a factor that I do not consider at all worrying but if it causes some discomfort at the time of working, to be able to implement this service in a company it is necessary to have an ample budget, since its cost is high but once the growth of the marketing that it offers to a company can be visualized it is worth paying its cost.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is a very good service to implement if you have a good budget, because it is a very complete service and provides high comfort to its users, despite being an expensive service its high performance compensates its cost, personally I can guarantee that people who acquire this service for their organization will not have any kind of inconvenience and the quality you get for marketing is excellent, really this platform is very convenient to acquire.

Pros

  • Enables Productivity
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Geneva F.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2020

Optimization and personalization of campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe marketing Cloud is a service that is characterized by offering a set of high potential tools for its users to have a high performance in the area of digital marketing, the excellent design of this platform is excellent to implement in any kind of business, because it adapts perfectly to different standards of work in a unique way. A factor that makes this service unique is how reliable it is because it has a great reputation in comparison to other similar platforms.

What is your favorite aspect of this product?

I consider the Adobe Marketing Cloud an ideal service to purchase in any organization, because it allows users to optimize, customize, and measure digital campaigns and customer experiences for unique performance. The integration of adobe marketing with different tools such as Adobe campaign, Adobe social, Adobe experience Manager, Adobe media optimizer, Adobe Analytics, are perfect to achieve a high reliability marketing for a company. One of the features that I love about the interface of this service is that its interface shows the exact amount of people that are integrated to the campaigns and allows to identify through different colors from which devices people enter our campaigns, personally I feel very satisfied to work with this platform.

What do you dislike most about this product?

To be honest in this section I have almost nothing to talk about, since my personal experience using Adobe Marketing Cloud has been excellent, I consider that its wide interface is usually confusing for beginners with this software, but as you explore this platform it is very easy to become familiar with all the functionalities that this system offers.

What recommendations would you give to someone considering this product?

Personally, I think that in order to recommend a software to other people, you have to have a very broad knowledge of the recommended system, since you would have to know what advantages and disadvantages the platform has for the new users who acquire it. I recommend Adobe marketing Cloud to people who are looking for a software that is highly reliable to perform a highly professional marketing and without any complications in terms of operation, it is necessary to emphasize that the high cost of this service is due to the true quality it offers, unlike other marketing services, adobe marketing Cloud is a very high level due to its high scalability, really is the best option available to acquire from my professional point of view.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service