Adobe Systems

Adobe Experience Cloud

8.4 /10

What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

86 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

5% Neutral

93% Positive

Pros

Respectful
Enables Productivity
Efficient Service
Continually Improving Product

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Social Media Marketing Management

Marketing Asset Management

Community Marketing Management

Marketing Operations Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support

Adobe Experience Cloud Reviews

Anupama K.

Role: Information Technology
Industry: Banking
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2020

Robust integrations and seamless workflows

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

It provides robust integrations and seamless workflows across content composition, marketing execution, and data for advanced client experience.

What is your favorite aspect of this product?

It helps different business challenges, from understanding client inclinations while utilizing a web based business site to reacting to a computerized showcasing effort, messages, or web-based social networking effort. Adobe Marketing Cloud gives a lot of various kinds of utilizations that can be coordinated to get a 360-degree perspective on your clients.

What do you dislike most about this product?

Adobe Marketing Cloud is genuinely costly contrasted with a portion of different tools out there. The expectation to learn and adapt with Adobe Marketing Cloud is genuinely steep. At the point when we welcome on new staff that will work straightforwardly with the tool, it can take a long time until they are up to speed.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is fit well for huge associations with a need to make and comprehend end-to-end digital marketing content and campaigns. It is less suitable for small associations who might not have enough highlights and clients to oversee, since cost could be a test for small companies.

Pros

Saves Time
Helps Innovate
Continually Improving Product
Reliable

Kathryn I.

Role: Sales Marketing
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2020

Great product. Easy to use, variety of features.

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Organized suite of products and features unlike others.

What is your favorite aspect of this product?

Easy to use.

What do you dislike most about this product?

I actually love all the features.

What recommendations would you give to someone considering this product?

Do your research and make sure you ask input from not just leadership, but those on the team using this.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Sophia J.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2020

Amazing online marketing and email automation

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Forms a solution team with all the adobe programs that other programs do not achieve, adobe campaing, adobe analytic etc that together achieve to optimize the productivity and efficiency in the work done, integrating these solutions you can satisfy the client needs in a sophisticated way, Search clients, and make a client portfolio online, send mass advertising, make beautiful advertising campaigns and send them through the cloud with amazon web services.

What is your favorite aspect of this product?

One of the characteristics that I like the most of this product are its tools to make an advertising a success, adobe is characterized by aspects of modifying the public, photos, documents, styles with the most vivid and expressive colors at the time, and the way the user wants, with this program you can complete your work with the automation of marketing in all its aspects.

What do you dislike most about this product?

Has a rather cumbersome learning curve that makes its functionality something that the user sometimes does not understand to take full advantage of it, besides not having enough ways to make learning fun and easy to handle.

What recommendations would you give to someone considering this product?

my recommendation is directed to those users who wish to take advantage of all the aspects of adobe, this is an excellent tool to be able to integrate its kindness, we cannot ignore the great potential that it has to carry out successful campaigns and that all can see our works in a clean and ordered way.

Pros

Continually Improving Product
Reliable
Trustworthy
Efficient Service

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

86 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Community Marketing Management Branded customer communities

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Anupama K.

Robust integrations and seamless workflows

Likeliness to Recommend

Pros

Kathryn I.

Great product. Easy to use, variety of features.

Likeliness to Recommend

Pros

Sophia J.

Amazing online marketing and email automation

Likeliness to Recommend

Pros

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Social Media Marketing Management

Marketing Asset Management

Community Marketing Management

Marketing Operations Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support