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Adobe Systems

Adobe Marketo Engage

Composite Score

7.7 /10

CX Score

8.2 /10

12 Reviews Write a Review

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What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 87

E-Mail Campaign Management

Sales Analytics

Workflow Automation

Omnichannel Campaign Management

Conversation Coaching

CRM Integration

Next-Best-Action Recommendations

Dialer Integration

Pipeline Management

E-Mail Integration

Call Management

Vendor Capability Ratings

Average 87

Product Strategy and Rate of Improvement

Business Value Created

Ease of Implementation

Ease of Data Integration

Vendor Support

Ease of IT Administration

Breadth of Features

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

Also Featured in...

Email Marketing

Score 8.8

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Marketing Automation - B2B

Score 8.5

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Lead Management

Score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Score 8.0

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Jose R.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

As one of our firm's most important tools

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

It is simple in using, and as an element of Sales & Marketing role, we were able to construct campaigns rapidly, and its UI encourages that simplicity, so that there's no confusion.

What is your favorite aspect of this product?

Presently, the advantages which we are experiencing include measuring lead generation and possessing easy and simple templates. Integrating it along with Salesforce however has resulted in an increase in the variety of campaigns.

What do you dislike most about this product?

I'm not a fan of the template option. I believe it is overly simplistic and does not produce satisfactory outcomes. Reports are also inadequate. That's all. The remainder of the work is flawless.

What recommendations would you give to someone considering this product?

Considering its few flaws, it appears to me that this is great for businesses due to its capacity to monitor information supplied to consumers, allowing you to understand when the client has examined the content. Sales monitoring is an important component of a business's achievement, and this app provides these features so that you can observe your clients and record any sort of info.

Pros

Respectful
Helps Innovate
Reliable
Performance Enhancing

Elizabeth C.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Fantastic Lead management platform

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Managing of sales Team Call Lists based on Digital Activity

What is your favorite aspect of this product?

Zoom Integration and the running of Webinars

What do you dislike most about this product?

Always remember to refresh if multiple people are working in the same program

What recommendations would you give to someone considering this product?

Marketo is suited for Data Collection by lead capture as the forms are very flexible

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Silvia K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Easy on Pipeline Management.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

I like the supported email integration functionality.

What is your favorite aspect of this product?

Automation of workflow.

What do you dislike most about this product?

Dislike i have non, and the tool usability its perfect.

What recommendations would you give to someone considering this product?

Functional CRM integration and the great pipeline management platform and the tool usability its very friendly.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+100 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Conversation Coaching Recordings can be ingested from traditional telephony systems or services such as WebEx, Teams or Zoom.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Email Marketing

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Jose R.

As one of our firm's most important tools

Likeliness to Recommend

Pros

Elizabeth C.

Fantastic Lead management platform

Likeliness to Recommend

Pros

Silvia K.

Easy on Pipeline Management.

Likeliness to Recommend

Pros

Feature Ratings

E-Mail Campaign Management

Sales Analytics

Workflow Automation

Omnichannel Campaign Management

Conversation Coaching

CRM Integration

Next-Best-Action Recommendations

Dialer Integration

Pipeline Management

E-Mail Integration

Call Management

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Business Value Created

Ease of Implementation

Ease of Data Integration

Vendor Support

Ease of IT Administration

Breadth of Features

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization