Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

Marketo Engage, part of the Adobe group, offers a cloud-based email marketing platform for businesses of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that provide a range of capabilities including marketing automation, social marketing, lead development, budget management, analytics, sales insight, and website customization. This software includes integrated solutions for the automation of social and digital marketing, streamlines marketing processes, offers more diversified campaigns, generates more leads.

What is your favorite aspect of this product?

Marketo has a solid visual architecture in its tiered and efficient graphical interface. Sufficient integration capacity with most devices and platforms currently available such as Salesforce. Robust API systems. Perfect tools for the design of reports and statistics of available and potential clients with which to design marketing campaigns.

What do you dislike most about this product?

The learning curve necessary to use the tools that Marketo offers are somewhat high, its interface is designed with the most expert user in mind, so it can be somewhat challenging and unfriendly to the most novice user. The Design Studio feature is complicated to handle. Marketo can be quite expensive to obtain.

What recommendations would you give to someone considering this product?

My team and I had excellent professional experience in managing Marketo for the optimal management of our capacities to develop our potential in turbulent virtual markets on a global scale. Nice logo in the form of windows that give the user the feeling of being able to see a good future for their company thanks to this software.

What differentiates Adobe Marketo Engage from other similar products?

The sales connet function that allows integration with Salesforce, calendars and Gmail, the ease to customize experiences on websites, its predictive content, A/B testing, improves business impact, its effectiveness in the execution of campaigns and content management, its different configuration options lead scoring and smart lists, its effectiveness to automate marketing, its support among many more.

What is your favorite aspect of this product?

Its flexibility for campaign management, its ease of use, its powerful tools and solutions for marketing automation, I really like that it integrates very well with Microsoft dynamics, salesforce and social networks, the breadth of features and customization functions.

What do you dislike most about this product?

Third party platforms must be used for the creation of websites and blogs as Marketo Engage does not have CMS capabilities, it only allows you to create landing pages.

What recommendations would you give to someone considering this product?

Attracting customers with advanced, accurate and personalized content, as well as automating your marketing and sales processes is a complex challenge for companies' commercial environments, this can be easily solved with the implementation of Marketo engage, thanks to its remarkable capabilities, it is fully customizable and provides all the necessary tools to drive demand campaigns, lead generation, multichannel and social marketing, etc., which will consequently attract more customers and give a productivity orientation to your company.

What differentiates Adobe Marketo Engage from other similar products?

It uses AI to personalize content according to: the tastes, needs and behavior of users, its excellent marketing automation technique that allows greater acquisition of business opportunities, its powerful segmentation system, improves coordination between marketing and sales thanks to its loyalty and closing functionalities, its support provides timely and quality support.

What is your favorite aspect of this product?

It allows the connection with mobile applications, the creation of personalized experiences for users in their purchase process, the efficiency to create personalized ABM messages and emails, its great power for marketing automation, as well as the quality of its support service.

What do you dislike most about this product?

It is not very scalable and requires the support of IT staff to take full advantage of all its functions and thus have greater efficiency in its use, and it does not have its own CRM.

What recommendations would you give to someone considering this product?

The choice of marketing automation software is a very important strategic decision for any organization, as it must be tailored to the internal needs of your organization and your customers, so it must be very well analyzed and planned, there is a wide market to choose from but none as efficient and with unique capabilities and features as Adobe Marketo Engage, the use of this platform is key to the development of strategies and business models that will undoubtedly generate an exponential increase in productivity and revenue of your organization, for this reason I recommend it.