What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Analytics
Customer Journey Modelling
Marketing Master Data Management
Marketing Asset Management
Email Marketing Automation
Mobile Marketing Management
Multivariant Testing
Social Media Marketing Management
Marketing Project Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of Customization
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Adobe Campaign Reviews
Amit M.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Aug 2021
360 Marketing Automation Tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Anyone can rely on Adobe Campaign as a single software for the Marketing needs of any organization.
What is your favorite aspect of this product?
the way it handles multi-branding and segmentation of users.
What do you dislike most about this product?
Cost is more than other peers.
What recommendations would you give to someone considering this product?
Adobe Campaign has licence per feature so in the discovery call with them please provide clear marketing goals you have.
Pros
- Client Friendly Policies
- Reliable
- Unique Features
- Efficient Service
Rushikesh G.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Impressive data analytics
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
We can create beautiful, stunning and responsive emails in different ways.
What is your favorite aspect of this product?
We can use built-in reports to analyze the email delivery
What do you dislike most about this product?
Sometimes It also takes time to set up in slow computers and servers
What recommendations would you give to someone considering this product?
YES, Managing multi-channel promotions helps in catering for customers through different marketing mediums so as to grow our reach.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features