What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Unique Features
- Continually Improving Product
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
API Framework
Data Management
Conversion Analysis
Mobile Functionality
Audience Segmentation
Analytics and Reporting
Marketing Analytics
Device and Browser Analytics
Data Warehousing
Data Integrity
Data Analysis and Survey Function
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Also Featured in...
Website Analytics
Score 8.8
View Adobe Analytics in this category (opens in a new tab)
Voice of the Customer
Score 8.3
View Adobe Analytics in this category (opens in a new tab)
Digital Analytics
Score 8.1
View Adobe Analytics in this category (opens in a new tab)
Customer Intelligence
Score 8.1
View Adobe Analytics in this category (opens in a new tab)
Adobe Analytics Reviews
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Jan 2022
Very powerful and accurate web analytics platform
Likeliness to Recommend
Pros
- Inspires Innovation
- Caring
- Respectful
- Fair
Cons
- Less Reliable
- Commodity Features
Please tell us why you think this review should be flagged.
Bilawal B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2021
Greatest product for mobile and web analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The conversion tracking from adobe analytics is absolutely incredible. It makes e-commerce businesses track all the accurate data in real-time.
What is your favorite aspect of this product?
I love the options you get within Adobe analytics for integrating with Discovery and Target which helps in efficiently analysing the e-commerce category.
What do you dislike most about this product?
Its quite expensive for SME's, its not affordable and as you need new and additional tags the pricing increases
What recommendations would you give to someone considering this product?
I would say, if you manage an e-commerce store or anything in which you have to track the user behaviour and conversions, this is the best tool that helps businesses to strategize for the long term.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2021
Easy and best for analysing data.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It's incredibly user-friendly, and even if you've never used the tool before, you'll be able to pick it up quickly since it's so intuitive. I appreciate how metrics, dimensions, and other attributes are already specified, which saves us time when creating definitions.
What is your favorite aspect of this product?
Adobe Analytics is a sophisticated corporate solution for managing huge amounts of data. It includes a number of useful features such as channel and marketing analytics, as well as predictive analytics. All of these functions are quite strong.
What do you dislike most about this product?
The software might be costly for small firms, and using it for a beginner could be challenging due to the high learning curve.
What recommendations would you give to someone considering this product?
Based on Advanced Reports, Adobe Analytics allows you to measure visitor sources, landing page performance, and tool engagement. Revenue tracking can also be used to track e-commerce conversion rates if Adobe Analytics is effectively implemented.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2026 SoftwareReviews.com. All rights reserved.
