In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Contact Database
Dynamic Content
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Rebecca J.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2023
ActiveCampaign is amazing!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has changed my life ever since I bought it. Even though I’ve used a lot of automated email marketing tools, none of them have made segmenting a user’s journey based on how they interact with the campaign as simple as ActiveCampaign has. Furthermore, I think that It ability to link with other well-known email marketing systems is a major selling feature. It gives me the option to combine my current platform with it rather than forcing me to cancel it or get rid of it.
What is your favorite aspect of this product?
It is a fantastic platform for integration and works well with various digital and software solutions. I adore how straightforward the user interface and execution are, making it the ideal choice in comparison to some well-known, established brands in the sector. I like that I can link to and post to my social networks in addition to email automation. Dashboard analysis offers precise and perceptive data-driven insights that assist businesses in making the best future estimates. I adore how I can conduct different advertising campaigns and social media posts without a lot of manual effort. It can provide marketing automation.
What do you dislike most about this product?
The features have some glitches. I am unable to conduct a more in-depth examination of my email marketing efforts because reporting is still extremely rudimentary. It can be time-consuming to browse through the dozens of tags I use because I can’t adequately search for them.
What recommendations would you give to someone considering this product?
The platform is simple to use and has several features I typically can’t find elsewhere. I adore the straight interaction with webhooks and site tracking. I can connect it to the various tools I use because of this.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Gina B.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2023
Easy Solution - Great Drag and Drop
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The drag and drop feature when creating email campaigns was the selling point for us. It's made things stupid simple and anyone in our organization is capable of creating campaigns easily.
What is your favorite aspect of this product?
Like I said before, the drag and drop campaign builder is fantastic. It also integrates in our website seamlessly and has made moving deals through our pipeline efficient and easy.
What do you dislike most about this product?
The website builder. It's pretty bad and simple. Ok if you maybe want to create a landing page, but beyond that I wouldn't use it.
What recommendations would you give to someone considering this product?
Really think about the capabilities of your team. If you want something anyone can pick up really quickly, this is your product. If you need to segment easily, this is your product. If you want to move deals through a pipeline easily, again this is your product. If you're looking for super fancy, can do everything from CRM to Website building, keep looking. But this is a great tool for it's price point.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Mbili M.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2023
Specialized for perfection.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has a depth of specialized features
What is your favorite aspect of this product?
It's specializations.
What do you dislike most about this product?
The fact that it's not easy to customize
What recommendations would you give to someone considering this product?
If you are looking for targeted solution to your email Campaigns, active campaigns is the best.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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