What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

88

Segmentation

87

Campaign Management

86

Contact Database

86

Dynamic Content

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

86

Breadth of Features

85

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Rebecca J.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2023

ActiveCampaign is amazing!

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign has changed my life ever since I bought it. Even though I’ve used a lot of automated email marketing tools, none of them have made segmenting a user’s journey based on how they interact with the campaign as simple as ActiveCampaign has. Furthermore, I think that It ability to link with other well-known email marketing systems is a major selling feature. It gives me the option to combine my current platform with it rather than forcing me to cancel it or get rid of it.

What is your favorite aspect of this product?

It is a fantastic platform for integration and works well with various digital and software solutions. I adore how straightforward the user interface and execution are, making it the ideal choice in comparison to some well-known, established brands in the sector. I like that I can link to and post to my social networks in addition to email automation. Dashboard analysis offers precise and perceptive data-driven insights that assist businesses in making the best future estimates. I adore how I can conduct different advertising campaigns and social media posts without a lot of manual effort. It can provide marketing automation.

What do you dislike most about this product?

The features have some glitches. I am unable to conduct a more in-depth examination of my email marketing efforts because reporting is still extremely rudimentary. It can be time-consuming to browse through the dozens of tags I use because I can’t adequately search for them.

What recommendations would you give to someone considering this product?

The platform is simple to use and has several features I typically can’t find elsewhere. I adore the straight interaction with webhooks and site tracking. I can connect it to the various tools I use because of this.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Gina B.

  • Role: C-Level
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Easy Solution - Great Drag and Drop

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The drag and drop feature when creating email campaigns was the selling point for us. It's made things stupid simple and anyone in our organization is capable of creating campaigns easily.

What is your favorite aspect of this product?

Like I said before, the drag and drop campaign builder is fantastic. It also integrates in our website seamlessly and has made moving deals through our pipeline efficient and easy.

What do you dislike most about this product?

The website builder. It's pretty bad and simple. Ok if you maybe want to create a landing page, but beyond that I wouldn't use it.

What recommendations would you give to someone considering this product?

Really think about the capabilities of your team. If you want something anyone can pick up really quickly, this is your product. If you need to segment easily, this is your product. If you want to move deals through a pipeline easily, again this is your product. If you're looking for super fancy, can do everything from CRM to Website building, keep looking. But this is a great tool for it's price point.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Mbili M.

  • Role: Operations
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Specialized for perfection.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

It has a depth of specialized features

What is your favorite aspect of this product?

It's specializations.

What do you dislike most about this product?

The fact that it's not easy to customize

What recommendations would you give to someone considering this product?

If you are looking for targeted solution to your email Campaigns, active campaigns is the best.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

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