In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Book a Free Demo Today!
See it in action with a free demo.
Click below to sign up on our partner's website.
In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Enables Productivity
- Acts with Integrity
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Segmentation
Contact Database
Dynamic Content
A/B Testing
SPAM Compliance
Basic Reporting and Analytics
Text Messaging
Content Authoring
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.7
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Score 8.7
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Score 8.4
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Antonella M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2025
The Best Email Marketing Solutions
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is not only a great email marketing solution but also makes marketing automation easy. Comes with lot's of features and is multipurpose.
What is your favorite aspect of this product?
I like that it has amazing email marketing features and it's very capable. The software handles marketing automation really well.
What do you dislike most about this product?
Well, no serious malfunctioning to report.
What recommendations would you give to someone considering this product?
For smooth business email marketing and marketing automation, I'm recommending this product. It had worked without fail.
Pros
- Reliable
- Efficient Service
- Effective Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Natalia E.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2024
This is a great All-in-One Marketing Platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The list of features offered is extensive and includes a solution for each part of digital marketing
What is your favorite aspect of this product?
I can setup all automation for different needs and strategies in only one place
What do you dislike most about this product?
There is nothing I don't like
What recommendations would you give to someone considering this product?
If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Mauricio R.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Great product and very compatitive price
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Quantity of features
What is your favorite aspect of this product?
Mail Campaigns
What do you dislike most about this product?
The way to set it up.
What recommendations would you give to someone considering this product?
Make a Cost-Benefit analysis and review all features before buying.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2026 SoftwareReviews.com. All rights reserved.
