In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Enables Productivity
- Acts with Integrity
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Contact Database
Dynamic Content
A/B Testing
Text Messaging
Basic Reporting and Analytics
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Ease of Data Integration
Business Value Created
Ease of IT Administration
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.7
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Customer Relationship Management - Small Business
Score 8.4
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ActiveCampaign Reviews
Natalia E.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2024
This is a great All-in-One Marketing Platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The list of features offered is extensive and includes a solution for each part of digital marketing
What is your favorite aspect of this product?
I can setup all automation for different needs and strategies in only one place
What do you dislike most about this product?
There is nothing I don't like
What recommendations would you give to someone considering this product?
If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Giovanni C.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2026
ActiveCampaign is Comprehensive and Accurate
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
This is a friendly and easy to customize email marketing platform. The capabilities of ActiveCampaign are impress, making it a great email marketing automation solution.
What is your favorite aspect of this product?
I like how amazing, easy to use and accurate this email marketing and automation platform is. Moreover, ActiveCampaign is affordable to use.
What do you dislike most about this product?
ActiveCampaign has been a dependable and flawless email marketing and automation platform. No complaints.
What recommendations would you give to someone considering this product?
If your company needs a comprehensive email marketing and automation solution, you should try ActiveCampaign.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Alana H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2025
Marketing tool you can trust
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Templates make it easy to create email, good delivery rate and easy tracking with advance analytics. Client support is great
What is your favorite aspect of this product?
Simple user interface
What do you dislike most about this product?
Pricing plan are a little high
What recommendations would you give to someone considering this product?
Simple and easy tool for marketing
Pros
- Reliable
- Enables Productivity
- Effective Service
- Unique Features
Please tell us why you think this review should be flagged.
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