Act! Customer Reviews 2025 | Customer Relationship Management

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Act!

Composite Score

7.7 /10

CX Score

7.3 /10

49 Reviews Write a Review

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What is Act!?

Act! Advantage is a full front-office CRM and marketing solution with new features and functionality that unite sales, marketing, and customer management in one intuitive, affordable platform to help small and midsize businesses stay organized, attract new customers, and build lasting client relationships. Act! Advantage introduces a range of integrated tools including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, and Online Surveys. These built-in capabilities reduce the need for third-party add-ons, offering a more streamlined experience.

Company Details

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Act! Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Act!.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

97 Plan to Renew

10
Since last award

69 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+57 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Act!?

9% Negative

23% Neutral

68% Positive

Pros

Respectful
Reliable
Performance Enhancing
Enables Productivity

Cons

Leverages Incumbent Status
Vendor's Interest First
Slower Product Innovation

Feature Ratings

Average 78

Account and Contact Management

Lead Management

Customer Service Management

Sales Management

Collaboration

Marketing Management

Activity and Workflow Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Average 74

Vendor Support

Quality of Features

Ease of Implementation

Breadth of Features

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

Business Value Created

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Act! Screenshots

Act! Downloads

2469470_FleetMasterActSuccessStory_FINAL

2453351_DuChateau_FINAL

Asian-Medical-Customer-Success-FINAL

Thomas-Fletcher-Customer-Success-Story

Act! Videos

Act! Reviews

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Nov 2025

ACT! has been a blessing for 15+ years!

Likeliness to Recommend

9 /10

Pros

Trustworthy
Respectful
Fair
Effective Service

Michelle M.

Role: Operations
Industry: Entertainment
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2025

I think it's a very good value and worth it.

Likeliness to Recommend

7 /10

What differentiates Act! from other similar products?

The ability to segment the clients into multiple categories for segmentation is good and also Unlimited contacts without complicated pricing when you Reach another threshold.

What is your favorite aspect of this product?

The ability to make notes and put the urgency of certain alarms I like the most

What do you dislike most about this product?

That I do not have the ability to export or import notes from a CSV or to one.

What recommendations would you give to someone considering this product?

Make sure other crms you're checking out are transparent about the number of contacts you can have before they raise the price.

Pros

Respectful
Over Delivered
Helps Innovate
Reliable

Paul K.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2025

Great for account and contact management

Likeliness to Recommend

8 /10

What differentiates Act! from other similar products?

very easy to use

What is your favorite aspect of this product?

cost effective

What do you dislike most about this product?

web based and very mobile

What recommendations would you give to someone considering this product?

learn all the features

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Act!

What is Act!?

Company Details

Book a Free Demo Today!

Awards & Recognition

Act! Ratings

85 Likeliness to Recommend

1 Since last award

97 Plan to Renew

10 Since last award

69 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+57 Net Emotional Footprint

How much do users love Act!?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Activity and Workflow Management Text or code-based and visual workflow designers.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Act! Screenshots

0325_Stylized Home Page Image Full

Main Dashboard with Task List and Customer Management CO

Sales Pipeline

Dashboard 1

Act! Downloads

2469470_FleetMasterActSuccessStory_FINAL

2453351_DuChateau_FINAL

Asian-Medical-Customer-Success-FINAL

Thomas-Fletcher-Customer-Success-Story

Act! Videos

Act! - Advantage Product Explainer_ EN Subs

What is CRM?

Act! Reviews

ACT! has been a blessing for 15+ years!

Likeliness to Recommend

Pros

Michelle M.

I think it's a very good value and worth it.

Likeliness to Recommend

Pros

Paul K.

Great for account and contact management

Likeliness to Recommend

Pros

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Feature Ratings

Account and Contact Management

Lead Management

Customer Service Management

Sales Management

Collaboration

Marketing Management

Activity and Workflow Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Vendor Support

Quality of Features

Ease of Implementation

Breadth of Features

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

Business Value Created

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement