In Partnership With SelectHub
What is Act!?
Act! Advantage is a full front-office CRM and marketing solution with new features and functionality that unite sales, marketing, and customer management in one intuitive, affordable platform to help small and midsize businesses stay organized, attract new customers, and build lasting client relationships. Act! Advantage introduces a range of integrated tools including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, and Online Surveys. These built-in capabilities reduce the need for third-party add-ons, offering a more streamlined experience.
Company Details
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In Partnership With SelectHub
Act! Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Act!.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
97 Plan to Renew
10
Since last award
69 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+57 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act!?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Leverages Incumbent Status
- Vendor's Interest First
- Slower Product Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Account and Contact Management
Lead Management
Customer Service Management
Sales Management
Collaboration
Marketing Management
Activity and Workflow Management
Analytics and Reporting
Telephony and Call Center Management
Mobile
Quote Contract and Proposal
Vendor Capability Ratings
Vendor Support
Quality of Features
Ease of Implementation
Breadth of Features
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
Business Value Created
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
0325_Stylized Home Page Image Full
Main Dashboard with Task List and Customer Management CO
Sales Pipeline
Dashboard 1
Act! - Advantage Product Explainer_ EN Subs
What is CRM?
Act! Reviews
Keith N.
- Role: C-Level
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Dec 2025
Solid Marketing Tool for Customer Outreach
Likeliness to Recommend
What differentiates Act! from other similar products?
Affordability. We didn't need a CRM system on steroids when we decided to onboard a CRM system, and we didn't have a server on premise. Act! was a much more affordable, cloud-based, tool for our company, especially given our size and how we use the various functions, including generating and distributing newsletters, this was a big deal to us, Act! is a good tool to reach thousands of prospects and customers annually.
What is your favorite aspect of this product?
The Marketing functionality.
What do you dislike most about this product?
Being cloud-based, I notice a lag at times and a need to refresh, this is a negative.
What recommendations would you give to someone considering this product?
Do your homework, Act! is affordable, if it satisfies your needs, it is a budget-friendly option.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
Tyler G.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Dec 2025
Using ACT!
Likeliness to Recommend
What differentiates Act! from other similar products?
I have used ACT! for 30+ years. I started with version 2. I have also been a BETA tester and worked with upper level technical support. During my career, I've also used 2 other CRMs, but ACT! is by far my favorite. ACT! is very powerful, intuitive navigate, and easy to use. I have customized every layout and added/modified many fields. I rely on ACT! and use it every day to manage client activities, history, and contact information. It also integrates with MS Office. Security has several levels, and are very easy to modify.
What is your favorite aspect of this product?
Management of contact information and integration with MS Office (Outlook, Word, Excel). Very feature rich, saves me time and helps make me successful management the relationships with my clients.
What do you dislike most about this product?
The marketing automation is not very intuitive to set up and use. Unfortunately, the history is not saved in the history tab. Therefore, my email marketing campaigns are performed manually, which talkes loads of time, but provides realtime feedback and a history. Lastly, texting from ACT! is not a free feature.
What recommendations would you give to someone considering this product?
Try it! Register for the monthly webinars and ask questions.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Terry K.
- Role: C-Level
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Dec 2025
Twenty+ Relationship with ACT
Likeliness to Recommend
What differentiates Act! from other similar products?
Recording notes has always been critical and initially, Pat Sullivan - Founder, did an excellent job serving the needs of sales staff.'s ACT is mission critical software for us and we rely on it on a daily basis. Over 20 years we have had challenges with consistently buggy upgrades. Integration with cellular phones is a continuing major issue.
What is your favorite aspect of this product?
Recording Notes after phone calls and email is a critical benefit.
What do you dislike most about this product?
ACT is doing an abysmal job explaining its product line, e.g. desktop, cloud and hybrid. Training could benefit from vastly more videos with real life problems/solutions being resolved.
What recommendations would you give to someone considering this product?
Proceed slowly in selecting CRM software and do a much better job figuring out exactly what you need and how you will be implementing new software.
Pros
- Trustworthy
- Caring
- Saves Time
- Respectful
Cons
- Slower Product Innovation
Please tell us why you think this review should be flagged.
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