Act! Customer Reviews 2025 | Customer Relationship Management

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Act!

Composite Score

7.7 /10

CX Score

7.3 /10

64 Reviews Write a Review

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What is Act!?

Act! Advantage is a full front-office CRM and marketing solution with new features and functionality that unite sales, marketing, and customer management in one intuitive, affordable platform to help small and midsize businesses stay organized, attract new customers, and build lasting client relationships. Act! Advantage introduces a range of integrated tools including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, and Online Surveys. These built-in capabilities reduce the need for third-party add-ons, offering a more streamlined experience.

Company Details

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Act! Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Act!.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

98 Plan to Renew

11
Since last award

67 Satisfaction of Cost Relative to Value

5
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+59 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Act!?

9% Negative

20% Neutral

71% Positive

Pros

Respectful
Trustworthy
Reliable
Performance Enhancing

Cons

Leverages Incumbent Status
Under Delivered
Slower Product Innovation

Feature Ratings

Average 77

Account and Contact Management

Lead Management

Customer Service Management

Sales Management

Collaboration

Marketing Management

Activity and Workflow Management

Analytics and Reporting

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Average 73

Vendor Support

Breadth of Features

Ease of Implementation

Quality of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Act! Screenshots

Act! Downloads

2469470_FleetMasterActSuccessStory_FINAL

2453351_DuChateau_FINAL

Asian-Medical-Customer-Success-FINAL

Thomas-Fletcher-Customer-Success-Story

Act! Videos

Act! Reviews

Emily C.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Easy to use. harder to customize

Likeliness to Recommend

8 /10

What differentiates Act! from other similar products?

Easy to use, custom fields for commercial real estate use, easily able to add in people or change licenses

What is your favorite aspect of this product?

Easy to use and get started

What do you dislike most about this product?

Clunky, older feel of software

What recommendations would you give to someone considering this product?

Good for small team that is ready to get into software right away and don't want to waste time customizing or requiring training

Pros

Performance Enhancing
Enables Productivity
Efficient Service
Caring

Lou H.

Role: C-Level
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2025

Imperfect and antiquated, but incredibly useful

Likeliness to Recommend

10 /10

What differentiates Act! from other similar products?

ACT is so customizable that it helps to avoid potential issues with having to shoehorn our information into fields that aren't made for what we do. I love labeling everything correctly and being able to customize everything to our liking.

What is your favorite aspect of this product?

It is invaluable to be able to right-click on any field to search by that input. That alone is the primary reason I chose ACT.

What do you dislike most about this product?

The software definitely looks antiquated, and the design functions could definitely be cleaned up and updated a bit. There are also glitchy issues like data not being saved in a file sometimes.

What recommendations would you give to someone considering this product?

Certainly start with support as you're getting started with the product.

Pros

Performance Enhancing
Trustworthy
Client Friendly Policies
Altruistic

Cons

Less Effective Service
Wastes Time

John L.

Role: Consultant
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2025

Great contact management software

Likeliness to Recommend

8 /10

What differentiates Act! from other similar products?

Started out with Act in its infancy. Loved desktop version that did not require a subscription. Lacking a “ light” version.

What is your favorite aspect of this product?

Tracking contact communication on multiple projects over time.

What do you dislike most about this product?

Problems with attachments. Reporting of history needs improvement.

What recommendations would you give to someone considering this product?

If cost is not objectionable, I think this is a very good tool for management of projects and communications.

Pros

Trustworthy
Caring
Saves Time
Respectful

Act!

What is Act!?

Company Details

Book a Free Demo Today!

Awards & Recognition

Act! Ratings

85 Likeliness to Recommend

1 Since last award

98 Plan to Renew

11 Since last award

67 Satisfaction of Cost Relative to Value

5 Since last award

Emotional Footprint Overview

+59 Net Emotional Footprint

How much do users love Act!?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Activity and Workflow Management Text or code-based and visual workflow designers.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Act! Screenshots

0325_Stylized Home Page Image Full

Main Dashboard with Task List and Customer Management CO

Sales Pipeline

Dashboard 1

Act! Downloads

2469470_FleetMasterActSuccessStory_FINAL

2453351_DuChateau_FINAL

Asian-Medical-Customer-Success-FINAL

Thomas-Fletcher-Customer-Success-Story

Act! Videos

Act! - Advantage Product Explainer_ EN Subs

What is CRM?

Act! Reviews

Emily C.

Easy to use. harder to customize

Likeliness to Recommend

Pros

Lou H.

Imperfect and antiquated, but incredibly useful

Likeliness to Recommend

Pros

Cons

John L.

Great contact management software

Likeliness to Recommend

Pros

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Feature Ratings

Account and Contact Management

Lead Management

Customer Service Management

Sales Management

Collaboration

Marketing Management

Activity and Workflow Management

Analytics and Reporting

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Vendor Support

Breadth of Features

Ease of Implementation

Quality of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement