Acquia Inc

Acquia Marketing Cloud

6.6 /10

What is Acquia Marketing Cloud?

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

Company Details

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Acquia Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Acquia Marketing Cloud.

78 Likeliness to Recommend

1
Since last award

95 Plan to Renew

75 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Acquia Marketing Cloud?

4% Negative

17% Neutral

79% Positive

Pros

Saves Time
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 72

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Marketing Operations Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Vendor Capability Ratings

Average 70

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Acquia Marketing Cloud Reviews

Hammy H.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2021

Good, but might not suit your needs

Likeliness to Recommend

7 /10

What differentiates Acquia Marketing Cloud from other similar products?

Impressive use of artificial intelligence.

What is your favorite aspect of this product?

Most cloud applications are a pain in terms of reliability, but Acquia was good. Some very nice possibilities in terms fo automation. Blows a lot of the competition out of the water if your site(s) uses Drupal in terms of CMS.

What do you dislike most about this product?

It's fast-becoming a WordPress world out there. Most of our clients are on WordPress, and are very happy on it. Data storage compliance hurdles you may encounter, which is ultimately what pushed us away from adopting the platform for our needs, and that of clients. If these aren't an issue, you'll find a lot to enjoy. Users will likely need training to get the most out of this. Though due to occasional deprecation of products, your users may need to learn something new, or perhaps find an alternative.

What recommendations would you give to someone considering this product?

Do your research on what data storage regulations apply to the data collected.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Cons

Inhibits Innovation
Commodity Features
Wastes Time

Acquia Marketing Cloud

What is Acquia Marketing Cloud?

Company Details

Need Assistance?

Acquia Marketing Cloud Ratings

78 Likeliness to Recommend

1 Since last award

95 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love Acquia Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Acquia Marketing Cloud Reviews

Hammy H.

Good, but might not suit your needs

Likeliness to Recommend

Pros

Cons

Most Popular Acquia Marketing Cloud Comparisons

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1
Since last award

Feature Ratings

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Marketing Operations Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Vendor Capability Ratings

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration