Marketing Automation - B2C Software

Marketing Automation - B2C

What is Marketing Automation - B2C Software?

Marketing Automation Software helps marketing departments automate repetitive tasks such as email marketing, social media and ad campaigns. Businesses use marketing automation software to help with their lead generation, nurturing, measuring the overall ROI on campaigns and handle repetitive tasks to reduce human error and save employee's time.

Common Features

  • Customer Journey Modelling
  • Email Marketing Automation
  • Marketing Analytics
  • Marketing Project Management
  • Marketing Asset Management
  • Social Media Marketing Management
  • Multivariant Testing
  • Mobile Marketing Management
  • SMS Marketing
  • Marketing Master Data Management

Top Marketing Automation - B2C Software

2023 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 18
Next Award: Nov 2024

Top Marketing Automation - B2C Software 2024

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Composite Score
9.0 /10
CX Score
9.2 /10

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Acts with Integrity
Badge Winner
Badge Winner
ActiveCampaign

ActiveCampaign

Composite Score
8.9 /10
CX Score
9.0 /10

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Scorecard
Scorecard

Pros

  • Transparent
  • Performance Enhancing
  • Acts with Integrity
  • Security Protects
Badge Winner
Badge Winner
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.0 /10

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable
Badge Winner
Badge Winner
Constant Contact, Inc.

Constant Contact

Composite Score
8.8 /10
CX Score
8.9 /10

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Scorecard
Scorecard

Pros

  • Respectful
  • Trustworthy
  • Security Protects
  • Fair
Badge Winner
Badge Winner
Composite Score
8.8 /10
CX Score
8.8 /10

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Scorecard
Scorecard

Pros

  • Reliable
  • Respectful
  • Trustworthy
  • Efficient Service
Badge Winner
Composite Score
8.6 /10
CX Score
8.7 /10

Ortto (formerly Autopilot) brings customer data, omnichannel marketing, and analytics together in an intuitive platform that helps businesses grow.

Scorecard
Scorecard

Pros

  • Effective Service
  • Respectful
  • Acts with Integrity
  • Helps Innovate
Badge Winner
Badge Winner
SALESmanago

SALESmanago

Composite Score
8.5 /10
CX Score
8.7 /10

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.

Scorecard
Scorecard

Pros

  • Continually Improving Product
  • Caring
  • Respectful
  • Enables Productivity
Badge Winner
Omnisend

Omnisend

Composite Score
8.3 /10
CX Score
8.4 /10

Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.

Scorecard
Scorecard

Pros

  • Enables Productivity
  • Friendly Negotiation
  • Respectful
  • Helps Innovate
Badge Winner
GetResponse

GetResponse

Composite Score
8.3 /10
CX Score
8.6 /10

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Composite Score
8.3 /10
CX Score
8.6 /10

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Badge Winner