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GetResponse Logo
GetResponse

GetResponse

8.3 /10
Category
GetResponse
8.3 /10

What is GetResponse?

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.

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Awards & Recognition

GetResponse won the following awards in the Marketing Automation - B2C category

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GetResponse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on GetResponse.

92 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love GetResponse?

0% Negative
3% Neutral
97% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 83

Email Marketing Automation

85

Marketing Analytics

84

Mobile Marketing Management

84

Social Media Marketing Management

84

Customer Journey Modelling

82

Marketing Asset Management

81

Multivariant Testing

81

Marketing Project Management

80

Marketing Master Data Management

75

SMS Marketing

67

Vendor Capability Ratings

Average 83

Ease of Customization

86

Ease of Implementation

85

Ease of Data Integration

85

Quality of Features

85

Usability and Intuitiveness

83

Breadth of Features

83

Vendor Support

82

Ease of IT Administration

81

Product Strategy and Rate of Improvement

81

Business Value Created

80

Availability and Quality of Training

79

GetResponse Reviews

Abigail A.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Targeted Recommendations That Drive Engagement

Likeliness to Recommend

9 /10

What differentiates GetResponse from other similar products?

GetResponse excels at using data to understand customers on an individual level. The program sorts contacts based on their past purchases, allowing for targeted recommendations instead of broad demographic groups. This segmentation ensures that each person receives messaging tailored specifically to them. GetResponse seamlessly integrates data into the messaging process, making it easy to create segmented email workflows once the audience is divided.

What is your favorite aspect of this product?

GetResponse can include relevant product recommendations dynamically based on criteria such as the last purchase date or total spent amount. The platform personalizes content for each recipient behind the scenes, resulting in authentic communications that accelerate the buying process. This approach has led to a spike in engagement for my email campaigns. Contacts who receive personalized suggestions are more likely to open emails and click on product links compared to those who receive generic communications.

What do you dislike most about this product?

Currently, GetResponse does not allow bulk uploading of multiple custom fields for segmentation, but this capability would increase its strategic value for larger brands.

What recommendations would you give to someone considering this product?

Overall, GetResponse provides excellent ROI thanks to accurate audience segmentation and seamless data integration into messaging. Targeted recommendations give customers a reason to pay attention and make GetResponse their go-to solution for digital communications. The software makes it easy to understand customers intimately and connect them to the right offers through personalized emails. I highly recommend GetResponse as a critical tool for any business seeking to improve engagement and increase revenue.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Carine O.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Maximizing Customer Satisfaction with GetResponse

Likeliness to Recommend

9 /10

What differentiates GetResponse from other similar products?

GetResponse differentiates itself from other similar programs with its user-friendly survey creation and management tools, seamless integration with email marketing, and comprehensive automation capabilities. The program offers advanced survey customization options and real-time reporting, making it easy to gather and utilize customer feedback to enhance the overall shopping experience.

What is your favorite aspect of this product?

GetResponse stands out for its ability to seamlessly integrate survey creation with email marketing. This allows for easy distribution of surveys to customers and automated follow-up actions based on responses. The platform also offers comprehensive reporting and analytics features that provide valuable insights into customer sentiments, preferences, and pain points. These insights empower businesses to tailor their shopping experience to align with customer expectations and drive satisfaction.

What do you dislike most about this product?

GetResponse offers several integrations, but it could benefit from expanding its compatibility with more e-commerce and customer relationship management tools. This would enhance its functionality and utility for businesses looking to optimize the shopping experience.

What recommendations would you give to someone considering this product?

Businesses can gather customer feedback effectively and turn it into actionable improvements. This drives customer satisfaction, loyalty, and ultimately increases sales and revenue. The platform seamlessly integrates survey creation and email marketing, along with advanced analytics and reporting capabilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bùi H.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Professional Email Marketing for Everyone

Likeliness to Recommend

9 /10

What differentiates GetResponse from other similar products?

One of the main features that differentiates GetResponse from other similar products is its Autofunnel feature1. This is a tool that helps you create and manage online sales funnels, from landing pages to payment processing to email marketing. You can choose from over 40 ready-made scenarios or create your own custom funnel. Autofunnel lets you track and optimize your conversions, as well as integrate with various e-commerce platforms such as Shopify, WooCommerce, Etsy, and more.

What is your favorite aspect of this product?

My favorite aspect of this product is its email marketing features. GetResponse has a powerful email marketing tool with smart automation features. You can create and send beautiful newsletters with drag-and-drop editor, or choose from hundreds of templates. You can also segment your audience, personalize your messages, and test different versions with A/B testing. GetResponse also has a high deliverability rate of 99.5%, which means your emails are more likely to reach your subscribers’ inboxes.

What do you dislike most about this product?

One of the things I dislike most about this product is its analytics. GetResponse provides some basic reports and statistics on your email campaigns, webinars, and funnels, but they are not very detailed or comprehensive. You can integrate GetResponse with Google Analytics or other third-party tools, but that requires extra steps and costs. I think GetResponse could improve its analytics by providing more insights and recommendations on how to optimize your marketing performance

What recommendations would you give to someone considering this product?

Try the free plan first to see if it meets your needs and expectations. The free plan lets you use a cut-down version of GetResponse indefinitely, as long as your list remains under 500 records in size. Compare the different pricing plans and features to find the best fit for your budget and goals. The paid plans range from $15 to $999 per month, depending on the number of subscribers and the level of functionality you want. You can also get discounts if you pay upfront for 1 or 2 years of service. Explore the various integrations and add-ons that GetResponse offers. GetResponse can work with many other

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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