Customer Relationship Management - Midmarket (CRM) Software

Customer Relationship Management - Midmarket

What is Customer Relationship Management - Midmarket Software?

Customer Relationship Management (CRM) software enables an organization to manage the complete customer lifecycle and capture, integrate and analyze data across all customer touchpoints. The best CRM software suites allow organizations to increase customer loyalty, improve marketing effectiveness and sales productivity. A successful CRM strategy starts with well-defined business objectives. It also includes detailed functionality requirements, a sound methodology for provider due diligence and selection, and a solid end-user training and support program. Choosing a software provider with a track record of strong customer relationships will improve your chances of CRM success.

Common Features

  • Collaboration
  • Mobile
  • Analytics and Reporting
  • Sales Management
  • Marketing Management
  • Customer Service Management
  • Quote Contract and Proposal
  • Account and Contact Management
  • Telephony and Call Center Management
  • Activity and Workflow Management
  • Lead Management

Top Customer Relationship Management - Midmarket (CRM) Software

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At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 14
Next Award: Jul 2026

Top Customer Relationship Management - Midmarket Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Whether B2C, B2B, department or group: BSI CRM adapts to your business, your processes and your IT environment, and not vice versa. This gives you a clear 360° view of customer data and customer behavior at any time, in any department and at any touch point: on desktops, tablets and smartphones. BSI CRM wins praise for this flexibility from experts, customers and at CRM awards, but the best compliments are received from tens of thousands of satisfied users.

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The BIGContacts Marketing module goes well beyond your typical email marketing program by providing marketing campaigns with added intelligence. BigContacts helps your marketing and customer retention efforts by setting campaigns to automatically adjust based on whether a contact clicks on a certain link in an email, replied previously or entered a new stage of the sales cycle. All of this is easily customizable without having to manually upload or clean up a list again.

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IntoFlo

InfoFlo

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Customers are drawn to InfoFlo because they are tired of spending effort trying to “figure out” the complexities of traditional CRM products. Traditionally customers are stuck deciding between an overpriced, feature rich CRM or a cost conscious CRM with very limited functionality. With InfoFlo you can have the best of both worlds and get a feature rich CRM at a price point that is fair and also includes free upgrades for life.

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Modeled after the consumer web, Veeva CRM is the first solution created specifically for life sciences and the unique needs of human, consumer, and animal health.

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Our mission is to be a friendly company that exists to provide a simple, affordable, online CRM service, which empowers users to improve their customer relationships. Through innovation and most of all listening, we have developed a dependable online CRM service to meet the needs of our customers.

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Apptivo Inc

Apptivo CRM

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A simple online CRM system to store contacts, reminders, files, and communication history. If your business grows and you need more apps, feel free to add them from the App Store at anytime. Manage your sales pipeline, stay on top of employee activities, and close more deals. Track your sales and easily convert them into invoices to get paid quickly.

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OnePageCRM

OnePageCRM

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OnePageCRM is an intuitive CRM used by small businesses in over 80 countries. It allows you to track leads, schedule follow-ups, and grow sales. Besides the core features like contact management, OnePageCRM also has two-way email sync, email open tracking, sales forecasting, data enrichment, workflow automation, AI route planner, and many other features. OnePageCRM integrates with a variety of small business apps. With its pricing starting at only $9.95/month, it's one of the most affordable CRM solutions in the world.

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IgniteTech

Pivotal CRM

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Pivotal CRM integrates all of the characteristics of a successful CRM – flexibility, reliability, smart reporting, and mobile access. Pivotal integrates into your operational data and spans your full business. From interacting with customers through effective marketing campaigns, to turning leads into selling opportunities and ultimately closed deals, and to delivering thoughtful customer service. With its seamless and flexible platform, it automates sales, marketing, customer service and contact management functions enabling you to generate and capture leads, win more deals, increase customer satisfaction.

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1CRM Corp.

1CRM

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1CRM is an all in one CRM software solution for small to medium sized business including marketing automation, order management, ecommerce integration and more. 1CRM combines sales and marketing CRM capabilities with order management, project management and customer service to create a comprehensive CRM and business management software suite in a single system. 1CRM has dozens of built-in integrations, and our industry-leading open REST API has the flexibility to support any custom integrations you might need.

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Prophet CRM is a CRM system embedded into MS Outlook. It uses the features, data and activities that already exist in outlook to help improve efficiency.

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