Top Act-On Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Common Features
Customer Journey Modelling | Email Marketing Automation | Marketing Analytics | Marketing Project Management | Marketing Asset Management | Social Media Marketing Management | Multivariant Testing | Mobile Marketing Management | SMS Marketing | Marketing Master Data Management | Recommended Best Action | Opportunity Pipeline Tracking | Conversion Propensity Modeling
6.7
Composite
Score
+68
Emotional
Footprint
23
Reviews
Best Alternatives and Competitors to Act-On
Compare how Act-On stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Brevo
Brevo
9.1
Composite
Score
+96
Emotional
Footprint
40
Reviews
Reviews Say
Compared to Act-On, Brevo is:
More Innovative
More Inspiring
More Transparent
More Efficient
More Reliable
More Respectful
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
HubSpot
HubSpot Marketing Hub
9.0
Composite
Score
+92
Emotional
Footprint
233
Reviews
Reviews Say
Compared to Act-On, HubSpot Marketing Hub is:
More Innovative
More Inspiring
More Reliable
More Respectful
More Transparent
More Efficient
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
ActiveCampaign
ActiveCampaign
8.9
Composite
Score
+91
Emotional
Footprint
91
Reviews
Reviews Say
Compared to Act-On, ActiveCampaign is:
More Innovative
More Transparent
More Inspiring
More Efficient
More Respectful
More Reliable
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Adobe Systems
Adobe Campaign
8.9
Composite
Score
+92
Emotional
Footprint
58
Reviews
Reviews Say
Compared to Act-On, Adobe Campaign is:
More Innovative
More Efficient
More Respectful
More Reliable
More Inspiring
More Transparent
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Adobe Systems
Adobe Marketo Engage
8.8
Composite
Score
+92
Emotional
Footprint
59
Reviews
Reviews Say
Compared to Act-On, Adobe Marketo Engage is:
More Inspiring
More Innovative
More Reliable
More Respectful
More Efficient
More Transparent
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Intuit
Mailchimp
8.7
Composite
Score
+87
Emotional
Footprint
214
Reviews
Reviews Say
Compared to Act-On, Mailchimp is:
More Innovative
More Inspiring
More Efficient
More Reliable
More Respectful
More Transparent
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Constant Contact, Inc.
Constant Contact
8.7
Composite
Score
+89
Emotional
Footprint
92
Reviews
Reviews Say
Compared to Act-On, Constant Contact is:
More Inspiring
More Innovative
More Respectful
More Transparent
More Reliable
More Efficient
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
Ortto
Ortto
8.6
Composite
Score
+93
Emotional
Footprint
29
Reviews
Reviews Say
Compared to Act-On, Ortto is:
More Inspiring
More Innovative
Easier to Use
Easier to Customize
More Respectful
More Efficient
Ortto (formerly Autopilot) brings customer data, omnichannel marketing, and analytics together in an intuitive platform that helps businesses grow.
Bloomreach Inc
Bloomreach Engagement
8.5
Composite
Score
+96
Emotional
Footprint
35
Reviews
Reviews Say
Compared to Act-On, Bloomreach Engagement is:
More Innovative
More Inspiring
More Transparent
More Reliable
More Respectful
More Efficient
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
SALESmanago
SALESmanago
8.5
Composite
Score
+91
Emotional
Footprint
38
Reviews
Reviews Say
Compared to Act-On, SALESmanago is:
More Inspiring
More Innovative
More Respectful
More Caring
More Transparent
More Efficient
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
Omnisend
Omnisend
8.3
Composite
Score
+91
Emotional
Footprint
37
Reviews
Reviews Say
Compared to Act-On, Omnisend is:
More Innovative
More Inspiring
More Respectful
More Efficient
More Reliable
Easier to Use
Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.
JumpDEMAND Inc.
ActiveDEMAND
8.3
Composite
Score
+100
Emotional
Footprint
19
Reviews
Reviews Say
Compared to Act-On, ActiveDEMAND is:
More Inspiring
More Innovative
More Efficient
More Transparent
More Respectful
More Caring
ActiveDEMAND enables marketers, agencies and businesses to supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting while integrating with many other business, sales and marketing applications.
GetResponse
GetResponse
8.3
Composite
Score
+99
Emotional
Footprint
28
Reviews
Reviews Say
Compared to Act-On, GetResponse is:
More Inspiring
More Innovative
More Efficient
More Reliable
More Respectful
More Transparent
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.
Braze
Braze
8.2
Composite
Score
+86
Emotional
Footprint
39
Reviews
Reviews Say
Compared to Act-On, Braze is:
More Innovative
More Inspiring
More Respectful
More Efficient
More Reliable
Better at Training
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
Klaviyo
Klaviyo
8.1
Composite
Score
+88
Emotional
Footprint
36
Reviews
Reviews Say
Compared to Act-On, Klaviyo is:
More Inspiring
More Efficient
More Reliable
More Innovative
More Transparent
More Respectful
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Keap
Keap
8.1
Composite
Score
+85
Emotional
Footprint
36
Reviews
Reviews Say
Compared to Act-On, Keap is:
More Innovative
More Inspiring
More Reliable
More Respectful
Better at Integrating
More Efficient
Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.
Iterable Inc
Iterable
7.8
Composite
Score
+87
Emotional
Footprint
21
Reviews
Reviews Say
Compared to Act-On, Iterable is:
More Innovative
More Caring
More Efficient
More Reliable
More Respectful
Better at Support
Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.
LeadSquared Inc
LeadSquared
7.8
Composite
Score
+97
Emotional
Footprint
14
Reviews
Reviews Say
Compared to Act-On, LeadSquared is:
More Inspiring
More Innovative
More Efficient
More Reliable
More Respectful
More Caring
LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. Reduced lead leakage, automated marketing and sales processes, complete sales tracking, and a CRM platform that guides sales teams about their actions – are some of the benefits that people have realized after using the platform.
Zoho
Zoho Campaigns
7.8
Composite
Score
+85
Emotional
Footprint
15
Reviews
Reviews Say
Compared to Act-On, Zoho Campaigns is:
More Transparent
More Reliable
More Respectful
More Caring
More Efficient
More Innovative
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Oracle
Oracle Eloqua
7.8
Composite
Score
+88
Emotional
Footprint
38
Reviews
Reviews Say
Compared to Act-On, Oracle Eloqua is:
More Innovative
More Inspiring
More Respectful
More Transparent
More Reliable
More Caring
Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers' Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing's ROI.
Salesforce.com Inc
Salesforce Pardot
7.8
Composite
Score
+78
Emotional
Footprint
70
Reviews
Reviews Say
Compared to Act-On, Salesforce Pardot is:
More Innovative
More Reliable
More Respectful
More Efficient
More Inspiring
Worse at Support
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.