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Omnisend Logo Award Winner Product Badge
Omnisend

Omnisend

8.3 / 10
Category
Omnisend
8.3 / 10

What is Omnisend?

Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.

Company Details


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Awards & Recognition

Omnisend won the following awards in the Marketing Automation - B2C category

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

89 Likeliness to Recommend

95 Plan to Renew

1
Since last award

92 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative
3% Neutral
95% Positive

Pros

  • Enables Productivity
  • Friendly Negotiation
  • Respectful
  • Helps Innovate

Feature Ratings

Average 89

Customer Journey Modelling

93

Marketing Analytics

92

Multivariant Testing

91

Email Marketing Automation

90

Marketing Project Management

88

Marketing Asset Management

87

Mobile Marketing Management

87

Marketing Master Data Management

85

Social Media Marketing Management

82

SMS Marketing

75

Vendor Capability Ratings

Average 88

Ease of IT Administration

96

Quality of Features

95

Vendor Support

95

Availability and Quality of Training

93

Breadth of Features

93

Ease of Customization

93

Ease of Data Integration

93

Product Strategy and Rate of Improvement

93

Ease of Implementation

92

Usability and Intuitiveness

88

Business Value Created

70

Omnisend Reviews

Saul A. C.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Allows you to achieve marketing goals

Likeliness to Recommend

9 / 10

What differentiates Omnisend from other similar products?

It has the ability to easily integrate e-commerce platforms such as Shopify and WooCommerce, its advanced automation functionality that includes customer segmentation based on behaviors and purchasing habits, and its drag-and-drop content generator that allows you to create emails attractive and personalized electronics.

What is your favorite aspect of this product?

I like Omnisend because it is appropriate for managing marketing campaigns across multiple online stores, automating transactional emails, and effective customer segmentation based on purchasing behaviors, Omnisend offers more complete integration with e-commerce platforms, a greater automation capacity and a more intuitive interface

What do you dislike most about this product?

Some minor drawbacks of Omnisend include the lack of some advanced features found in other email marketing platforms

What recommendations would you give to someone considering this product?

Omnisend is a powerful and versatile tool for email marketing in eCommerce. With its advanced automation capabilities and seamless integration with popular eCommerce platforms, Omnisend can be a great option for businesses looking to improve their online marketing strategies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sadaharu K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Automated promotions for increased revenue

Likeliness to Recommend

9 / 10

What differentiates Omnisend from other similar products?

I use Omnisend to create automated drip campaigns that promote new items or special offers customized for individual shoppers. Omnisend's intuitive workflow builder allows me to segment my list based on purchase history, website activity, or any other custom criteria. Personalizing discounts and recommendations based on past behavior increases engagement.

What is your favorite aspect of this product?

With Omnisend, I can design a series of staggered emails that provide updated deals and recommendations over the course of a week or month. The platform distributes messages at scheduled intervals without any additional work from me. Automation frees up my time to focus on more strategic tasks.

What recommendations would you give to someone considering this product?

Omnisend works well overall. However, it could benefit from additional A/B testing flexibility to maximize results even further. For any serious e-commerce operation looking for smart promotion automation, it is a must-have tool.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Agus T.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Omnisend can maximize customization potential

Likeliness to Recommend

9 / 10

What differentiates Omnisend from other similar products?

With Omnisend, you can dynamically personalize email content, tailoring product recommendations, offers, and messages to each individual's unique preferences and behaviors The platform's analytics suite provides valuable insights into campaign performance, enabling data-driven optimization and continuous improvement.

What is your favorite aspect of this product?

The platform is powerful yet intuitive, enabling marketers to create stunning campaigns with minimal technical expertise. Omnisend's customer support team is exceptional and always available to provide guidance and resolve issues promptly.

What do you dislike most about this product?

Although the email template library is extensive, it could benefit from a refresh to incorporate the latest design trends and ensure a consistently modern and visually appealing experience.

What recommendations would you give to someone considering this product?

For marketers looking to improve their email marketing, Omnisend is the place to look. Its advanced segmentation, dynamic content personalization, and insightful analytics allow you to create campaigns that resonate with your audience, leading to increased engagement, conversions, and business growth. The platform is user-friendly and comes with exceptional support, making it a valuable investment for any organization committed to delivering exceptional customer experiences.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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