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Emotional Footprint Awards 2022

Content Marketing


SoftwareReviews names StoryChief, Contently Marketing Platform, Netlify CMS, Strapi, and Contentful Content Platform as Content Marketing Emotional Footprint Award Winners.


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Content Marketing

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Netlify

Netlify CMS

Open source content management for your Git workflow. Use Netlify CMS with any static site generator for a faster and more flexible web project

9.5

CX Score

CX
Score

+100

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

0% Negative 100% Positive
Badge Winner
21Reviews

StoryChief

StoryChief

The most user friendly all-in-one content distribution software for marketing teams, agencies and content professionals.

9.4

CX Score

CX
Score

+99

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

0% Negative 99% Positive
Badge Winner
20Reviews

Strapi

Strapi

Strapi is the leading open-source headless CMS. It’s 100% Javascript, fully customizable and developer-first.

9.1

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

1% Negative 94% Positive
Badge Winner
33Reviews

Contentful

Contentful Content Platform

The content platform for the digital-first era. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework.

9.1

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

0% Negative 93% Positive
Badge Winner
15Reviews

Contently

Contently Marketing Platform

Cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.

9.0

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

1% Negative 92% Positive
Badge Winner
22Reviews

Other Evaluated Vendors


Automattic

WordPress.com

WordPress.com powers beautiful websites for businesses, professionals, and bloggers.

8.9

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 92% Positive
176Reviews

Hygraph

Hygraph

Move away from legacy monolith solutions to the GraphQL native Headless CMS - and distribute omni-channel content at scale.

8.8

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

1% Negative 94% Positive
29Reviews

Adobe Systems

Adobe Experience Manager

It’s a comprehensive content management solution for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets.

8.8

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 90% Positive
32Reviews

dotCMS

dotCMS Cloud

Content is the fuel for your brand experience. We deliver the most flexible API-first infrastructure, with the highest level of NoCode, so you can build, manage and deliver trusted, continuous and connected customer experiences.

8.6

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

4% Negative 88% Positive
22Reviews

Storyblok

Storyblok

Storyblok, your last headless CMS, helps your team to tell your story and manage content for every use-case.

8.5

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

4% Negative 91% Positive
27Reviews

Mura

Mura CMS

Mura was created to free Marketers from the distraction of multiple tools, the worry of steep learning curves, and a clear need to tell the right story, to the right audience, at the right time—whether that be your customer or the C-Suite.

8.2

CX Score

CX
Score

+82

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

4% Negative 86% Positive
13Reviews

Brandwatch, Inc.

Brandwatch

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

8.0

CX Score

CX
Score

+80

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

3% Negative 83% Positive
18Reviews

Kontent.ai

Kontent.ai

Kontent drives each step of the content production process from the initial planning phase through publication and ultimately optimization. Performance analytics maximize the value of this content with insights that drive future planning efforts and the reuse of successful content across campaigns and channels.

7.8

CX Score

CX
Score

+75

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

5% Negative 80% Positive
20Reviews

For the full list of vendors in this space, click here.

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