Contentful
What is Contentful?
The content platform for the digital-first era. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
Up
4
Since last award
100 Plan to Renew
92 Satisfaction of Cost Relative to Value
Up
8
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Contentful?
Pros
- Efficient Service
- Helps Innovate
- Performance Enhancing
- Effective Service
Feature Ratings
Content Storage
Content Analytics
Content Creation
Content Optimization
Content Curation / Library Controls
DAM (Digital asset management) Integration
Editorial Calendar
Personalization/Audience Targeting
Multi-Channel Distribution
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Contentful Reviews

Santiago R.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
The best CMS currently available on the market
Likeliness to Recommend
What differentiates Contentful from other similar products?
A content data infrastructure, or an enterprise content management system, is called contentful.The free Community Version of Contentful allows users to test the CMS for free at first. No other enterprise provider provides the same option. The Compose module, which finally eliminates all of the shortcomings of the WebApp, is what I like best. The app launch makes it possible to test and plan larger releases before they are released. I like how accessible Contentful is all over the world; it works well even in China, and we had no performance issues prior to the start of an international trade show. Emails should be attractively designed.
What is your favorite aspect of this product?
The central content hub for all content and assets is provided by Contentful for me and my customers. Then, the contents can be delivered to other systems. For instance,I can build a PIM with Contentful that, for instance, supplies products to an ERP system and an e-commerce site. Different content requirements apply to an e-commerce system than an ERP system. It is possible to distribute very specific rights for the content's editing via the roles and rights model, which greatly facilitates teamwork.There are already a lot of apps that have contentful extensions that add new functionality.Filled out by all employees, regardless of experience
What do you dislike most about this product?
The only thing I'm missing is a live preview of my system changes. This opens in a new window right now. However, there are alternative extensions and fixes that address the issue. The Baukasten elements are naturally again a little restricted here and there, and one cannot layout something quite as freely as one would ideally. A good example would be to place two CTAs next to one another rather than below one another. Really, they are only minor things. Overall, I have nothing to replace Contentful with.
What recommendations would you give to someone considering this product?
All of Contentful's features are used by the entire company, but I personally only use the ability to create dynamic emails. Thanks to the Baukastensystem and Drag and Drop, I can easily create an email template and always see how it turns out in the Preview. The available elements can all be understood clearly by anyone. Almost everything for every type of email layout is available, from text blocks to CTAs to picture blocks. Even dynamic content can be seamlessly integrated into Contentful, such as a personalized headline or the addition of a significant reference number from another system.Brilliant and saves all operating colleagues
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Silvina C.
- Role: Information Technology
- Industry: Finance
- Involvement: Initial Implementation
Submitted Jan 2023
Easy yo use, easy to implement
Likeliness to Recommend
What differentiates Contentful from other similar products?
I think the support given by the Contentful team was something that differencies them from another vendor. We had several calls in order to implement the CMS itself, and then we kept the communications going wtih the new set of needs that the business had. They were truly interested on helping us out.
What is your favorite aspect of this product?
The easiness of changing content in 1 second. If you need to update some content, you can just go to the admin dashboard and do it. And publish the change in minutes. By doing this, my team wouldn't depend on a developer to adjust the content. A copy writer could do it really quick.
What do you dislike most about this product?
I think the amount of user could be charged in a different way. At the cost of the premium version, they could add more free users.
What recommendations would you give to someone considering this product?
Keep in mind the amount of content types you need. That is the key information to select the right plan for you.
Pros
- Reliable
- Trustworthy
- Respectful
- Friendly Negotiation

Oscar L.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Jan 2023
The tool of the future, service and quality
Likeliness to Recommend
What differentiates Contentful from other similar products?
From my very particular experience, we can say that this tool is unique and its features are very good, as it has a user-friendly interface, the ability to create and manage content in multiple languages, and its strong API that supports integration. provided with other applications and services.Unlike other tools, we can say that this one is unique since Contentful offers a flexible and scalable architecture that allows users to create and manage content for websites, applications and other digital channels quickly and easily. From what we can tell, it's a great tool with which I can work with more peace of mind.
What is your favorite aspect of this product?
What I like the most about this tool is that it is easy to use software, has a great ecosystem and tools, and has various support environments. Furthermore, the platform allows you to create, manage and distribute content on any other platform.
What do you dislike most about this product?
From my personal point of view we did not find any lack, but I feel very comfortable because when I started the application I had to travel very little during the training and it was extremely easy for me to train new employees.
What recommendations would you give to someone considering this product?
We can recommend this tool because Contentful offers everything you need for content management, regardless of your platforms or channels. So we feel very comfortable and recommend it without problems.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service