Emotional Footprint Awards 2020

Social Media Management


SoftwareReviews names Khoros, eClincher, MavSocial, and Publer as Social Media Management Emotional Footprint Award Winners.

Social Media Management

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Khoros

Khoros

Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.

9.2

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

0% Negative 94% Positive
EMOTIONAL FOOTPRINT EMOTIONAL FOOTPRINT 2020
19Reviews

eClincher Inc.

eClincher

eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!

9.2

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

2% Negative 95% Positive
EMOTIONAL FOOTPRINT EMOTIONAL FOOTPRINT 2020
24Reviews

MavSocial

MavSocial

MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies

9.1

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

1% Negative 96% Positive