Emotional Footprint Awards 2020

Social Media Management


SoftwareReviews names Khoros, eClincher, MavSocial, and Publer as Social Media Management Emotional Footprint Award Winners.


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Social Media Management

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

Buyer's Guide View Preview

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Khoros

Khoros

Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.

9.2

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

0% Negative 94% Positive
Badge Winner
19Reviews

eClincher Inc.

eClincher

eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!

9.2

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

2% Negative 95% Positive
Badge Winner
24Reviews

MavSocial

MavSocial

MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies

9.1

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

1% Negative 96% Positive
Badge Winner
14Reviews

Publer

Publer

Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Twitter, LinkedIn and Google My Business from the same spot.

9.1

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

0% Negative 94% Positive
Badge Winner
27Reviews

Other Evaluated Vendors


Zoho

Zoho Social

Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.

8.7

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

2% Negative 92% Positive
46Reviews

Sprout Social

Sprout Social

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.3

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

2% Negative 87% Positive
74Reviews

Oracle

Oracle Social Cloud

Oracle Social Cloud is a cloud service that helps you manage and scale your relationship with customers on social media channels. Oracle has integrated the best-in-class social relationship management (SRM) components - social listening, social engagement, social publishing, social content & apps, and social analytics - into one unified cloud service to give you the most complete SRM solution on the market.

8.2

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

81

Value Index

VALUE INDEX

3% Negative 88% Positive
48Reviews

HootSuite

Hootsuite Social Media Management

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

8.2

CX Score

CX
Score

+81

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

4% Negative 85% Positive
123Reviews

Act-on Software

Act-On Platform

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

8.1

CX Score

CX
Score

+80

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

2% Negative 82% Positive
13Reviews

HubSpot

HubSpot Marketing Hub (Social)

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.0

CX Score

CX
Score

+76

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

6% Negative 83% Positive
26Reviews

Buffer

Buffer

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

7.7

CX Score

CX
Score

+80

Net Emotional Footprint

Net Emotional
Footprint

75

Value Index

VALUE INDEX

4% Negative 83% Positive
10Reviews

Sprinklr

Sprinklr Social Media

Sprinklr's social media management platform is purpose-built for enterprise deployment and integration. It makes social media a core function for every one of your business lines, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management.

7.3

CX Score

CX
Score

+72

Net Emotional Footprint

Net Emotional
Footprint

74

Value Index

VALUE INDEX

6% Negative 80% Positive
48Reviews

Meltwater Group

Meltwater

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

7.2

CX Score

CX
Score

+67

Net Emotional Footprint

Net Emotional
Footprint

76

Value Index

VALUE INDEX

10% Negative 77% Positive
61Reviews

Salesforce.com

Salesforce Marketing Cloud (Social Studio)

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.2

CX Score

CX
Score

+67

Net Emotional Footprint

Net Emotional
Footprint

76

Value Index

VALUE INDEX

9% Negative 76% Positive
16Reviews

For the full list of vendors in this space, click here.

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