Social Media Management

Software for monitoring social media activity with the goal of gaining insight into user opinion and optimizing social media campaigns.

The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

These include:

  • User Satisfaction Rankings
  • Business Value Scores
  • Vendor Capability Comparisons
  • Product Feature Evaluations
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The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

These include:

  • Strategy and Innovation
  • Service Experience
  • Conflict Resolution
  • Product Impact
  • Negotiation and Contract
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Latest Research

Sprinklr Moves Towards Broader Digital Engagement
March 20, 2019

Sprinklr has been a pillar of the social media management market for nearly a decade. The firm has now articulated a vision to move beyond its social roots, augmenting its core solution with broader capabilities for digital customer engagement.

Author: Ben Dickie (Info-Tech)

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Social Media Management Products

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Data QuadrantReport

A thorough evaluation and ranking of all software to compare software across every dimension.

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Emotional FootprintReport

A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.

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MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies


Composite Score


CX Score


Emotional Footprint


Likeliness to Recommend