Emotional Footprint Awards 2019

Social Media Management


SoftwareReviews names Khoros, MavSocial, eClincher, The Act-On Platform, and Zoho Social as Social Media Management Emotional Footprint Award Winners.


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Social Media Management

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Khoros

Khoros

Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.

9.4

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

96

Value Index

VALUE INDEX

0% Negative 92% Positive
Badge Winner
16Reviews

MavSocial

MavSocial

Our free & Easy Social Media Management allows you to manage all of your digital assets and content requirements in one place

9.1

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

0% Negative 94% Positive
Badge Winner
13Reviews

eClincher Inc.

eClincher

eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!

9.1

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 95% Positive
Badge Winner
24Reviews

Act-on Software

The Act-On Platform

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

8.8

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

0% Negative 86% Positive
Badge Winner
13Reviews

Zoho

Zoho Social

Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.

8.6

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

3% Negative 92% Positive
Badge Winner
35Reviews

Other Evaluated Vendors


HubSpot

HubSpot Marketing Hub (Social)

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.3

CX Score

CX
Score

+80

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

4% Negative 85% Positive
23Reviews

HootSuite

Hootsuite Social Media Management

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

8.2

CX Score

CX
Score

+80

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

5% Negative 85% Positive
104Reviews

Sprout Social

sproutsocial

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.1

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

2% Negative 85% Positive
68Reviews

Oracle

Oracle Social Cloud

Oracle Social Cloud is a cloud service that helps you manage and scale your relationship with customers on social media channels. Oracle has integrated the best-in-class social relationship management (SRM) components - social listening, social engagement, social publishing, social content & apps, and social analytics - into one unified cloud service to give you the most complete SRM solution on the market.

8.1

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

3% Negative 87% Positive
44Reviews

Sprinklr

Sprinklr Social Media

Sprinklr's social media management platform is purpose-built for enterprise deployment and integration. It makes social media a core function for every one of your business lines, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management.

7.2

CX Score

CX
Score

+72

Net Emotional Footprint

Net Emotional
Footprint

73

Value Index

VALUE INDEX

7% Negative 79% Positive
46Reviews

Social Smart Software

Social Smart

Social Smart is a Suite of social media management tools is a powerful enterprise software platform that enables companies to have meaningful social media engagement with the surety of compliance.

6.9

CX Score

CX
Score

+73

Net Emotional Footprint

Net Emotional
Footprint

66

Value Index

VALUE INDEX

3% Negative 76% Positive
10Reviews

Meltwater Group

Meltwater

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

6.8

CX Score

CX
Score

+62

Net Emotional Footprint

Net Emotional
Footprint

72

Value Index

VALUE INDEX

11% Negative 74% Positive
55Reviews

Salesforce.com

Salesforce Marketing Cloud (Social Studio)

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

6.5

CX Score

CX
Score

+63

Net Emotional Footprint

Net Emotional
Footprint

68

Value Index

VALUE INDEX

10% Negative 72% Positive
15Reviews

For the full press release, click here. For the full list of vendors in this space, click here.

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