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Data Quadrant Awards 2021

Marketing Automation - Enterprise


SoftwareReviews names Acoustic Campaign, HubSpot Marketing Hub, ActiveCampaign, and Adobe Marketo Engage as Marketing Automation - Enterprise Data Quadrant Award Winners.


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Marketing Automation - Enterprise

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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Marketing Automation - Enterprise Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Acoustic

Acoustic Campaign

Acoustic Campaign (Formerly IBM Watson Marketing) is a digital marketing platform that puts the power of data insights into the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral and profile data from any source to create relevant campaigns across email, web, mobile push, SMS, social, group messaging, and offline channels including telesales and mail and print fulfillment centers. Leverage Acoustic Analytics events and Acoustic Personalization audiences to reach your contacts with consistent, targeted messages.

8.7

Composite
Score

Composite
Score

+92

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
11Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.6

Composite
Score

Composite
Score

+88

Emotional
Footprint

Emotional
Footprint

93%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
34Reviews

ActiveCampaign

ActiveCampaign

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

8.5

Composite
Score

Composite
Score

+86

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
16Reviews

Adobe Systems

Adobe Marketo Engage

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

8.5

Composite
Score

Composite
Score

+83

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
21Reviews

Vendor Capability Awards


Availability and Quality of Training

HubSpot Marketing Hub

Badge Winner

Breadth of Features

ActiveCampaign

Badge Winner

Business Value Created

HubSpot Marketing Hub

Badge Winner

Ease of Customization

Acoustic Campaign

Badge Winner

Ease of Data Integration

Adobe Marketo Engage

Badge Winner

Ease of IT Administration

Acoustic Campaign

Badge Winner

Ease of Implementation

Acoustic Campaign

Badge Winner

Product Strategy and Rate of Improvement

Acoustic Campaign

Badge Winner

Quality of Features

Acoustic Campaign

Badge Winner

Usability and Intuitiveness

Acoustic Campaign

Badge Winner

Vendor Support

Acoustic Campaign

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

HubSpot Marketing Hub


Breadth of Features

ActiveCampaign


Business Value Created

HubSpot Marketing Hub


Ease of Customization

Acoustic Campaign


Ease of Data Integration

Adobe Marketo Engage


Ease of IT Administration

Acoustic Campaign


Ease of Implementation

Acoustic Campaign


Product Strategy and Rate of Improvement

Acoustic Campaign


Quality of Features

Acoustic Campaign


Usability and Intuitiveness

Acoustic Campaign


Vendor Support

Acoustic Campaign


Other Evaluated Vendors


Oracle

Oracle Eloqua

Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers' Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing's ROI.

8.2

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

12Reviews

SugarCRM

Sugar Market

Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.

8.1

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

13Reviews

Salesforce.Com Inc

Salesforce Pardot

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

7.4

Composite
Score

Composite
Score

+72

Emotional
Footprint

Emotional
Footprint

78%

Likeliness to
Recommend

Likeliness
to Recommend

34Reviews

MoEngage Inc

MoEngage

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

7.3

Composite
Score

Composite
Score

+72

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

31Reviews

SAS Institute Inc.

SAS Marketing Automation

Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.

7.3

Composite
Score

Composite
Score

+72

Emotional
Footprint

Emotional
Footprint

74%

Likeliness to
Recommend

Likeliness
to Recommend

11Reviews

Act-on Software

Act-On

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

7.2

Composite
Score

Composite
Score

+63

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

12Reviews

For the full press release, click here. For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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