Social Media Management
SoftwareReviews names Khoros, eClincher, MavSocial, Zoho Social, and Oracle Social Cloud as Social Media Management Data Quadrant Award Winners.
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Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional
"magical" components such as market presence and analyst opinion, which are opaque in nature
and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT
and business professionals. The placement of a software in the Data Quadrant indicates its
relative ranking as well as its categorization.
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A thorough evaluation and ranking of all software in an individual category to compare
software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
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Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset
Software Experience
When distilled down, the software experience is shaped by both the experience with the software
and the relationship with the vendor. Evaluating enterprise software along these two dimensions
provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood
of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor
capabilities (e.g. software implementation, training, customer support, product roadmap) as well as
emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
eClincher Inc.
eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!
8.8
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
MavSocial
MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies
8.8
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Khoros
Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.
8.6
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
81%
Likeliness to
Recommend
Likeliness
to Recommend
Zoho
Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.
8.2
Composite
Score
Composite
Score
+89
Emotional
Footprint
Emotional
Footprint
79%
Likeliness to
Recommend
Likeliness
to Recommend
Oracle
Oracle Social Cloud is a cloud service that helps you manage and scale your relationship with customers on social media channels. Oracle has integrated the best-in-class social relationship management (SRM) components - social listening, social engagement, social publishing, social content & apps, and social analytics - into one unified cloud service to give you the most complete SRM solution on the market.
8.1
Composite
Score
Composite
Score
+85
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Availability and Quality of Training
eClincher
Breadth of Features
eClincher
Business Value Created
Khoros
Ease of Customization
MavSocial
Ease of Data Integration
MavSocial
Ease of IT Administration
Khoros
Ease of Implementation
eClincher
Product Strategy and Rate of Improvement
MavSocial
Quality of Features
MavSocial
Usability and Intuitiveness
Khoros
Availability and Quality of Training
eClincher
Breadth of Features
eClincher
Business Value Created
Khoros
Ease of Customization
MavSocial
Ease of Data Integration
MavSocial
Ease of IT Administration
Khoros
Ease of Implementation
eClincher
Product Strategy and Rate of Improvement
MavSocial
Quality of Features
MavSocial
Usability and Intuitiveness
Khoros
Vendor Support
eClincher
HootSuite
Hootsuite Social Media Management
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
8.0
Composite
Score
Composite
Score
+81
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Sprout Social
sproutsocial
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
8.0
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
79%
Likeliness to
Recommend
Likeliness
to Recommend
HubSpot
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
8.0
Composite
Score
Composite
Score
+79
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
Act-on Software
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
7.9
Composite
Score
Composite
Score
+80
Emotional
Footprint
Emotional
Footprint
77%
Likeliness to
Recommend
Likeliness
to Recommend
Sprinklr
Sprinklr's social media management platform is purpose-built for enterprise deployment and integration. It makes social media a core function for every one of your business lines, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management.
7.4
Composite
Score
Composite
Score
+72
Emotional
Footprint
Emotional
Footprint
73%
Likeliness to
Recommend
Likeliness
to Recommend
Meltwater Group
Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.
7.1
Composite
Score
Composite
Score
+66
Emotional
Footprint
Emotional
Footprint
73%
Likeliness to
Recommend
Likeliness
to Recommend
Salesforce.com
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
7.0
Composite
Score
Composite
Score
+64
Emotional
Footprint
Emotional
Footprint
75%
Likeliness to
Recommend
Likeliness
to Recommend
For the full press release, click here.
For the full list of vendors in this space, click here.
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
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