Pipedrive Emerges as a Mid-Market CRM Leader in SoftwareReview’s CRM Quadrant
Customer relationship management (CRM) platforms are the keystone tool for most companies when it comes to creating a unified view of their customers and providing functional capabilities for marketing, sales, and customer service. Historically, the CRM landscape was dominated by a handful of large players such as Salesforce, Microsoft, and Oracle. There was a sense of disenfranchisement by many of our small (and even mid-market) clients: purchasing a “proper” CRM package was seen as an expensive and involved undertaking.
This sense of disenfranchisement led to the rise of many new vendor entrants, such as Pipedrive, catering to the needs of small and mid-market organizations. Simultaneously, some of the larger players in the market have sought to introduce cost-effective entry solutions (Salesforce Essentials being a perfect example).
Pipedrive has seen an explosion of growth over the last five years and recently topped our CRM Category Report in key areas such as emotional footprint and net promoter score (“likeliness to recommend”). Our members frequently highlight the solution’s price point, ease of configuration and usage, and sales-oriented capabilities as compelling differentiators.
Source: SoftwareReviews, Accessed June 5, 2019
While Pipedrive should be on the shortlist of smaller, sales-focused firms, it’s not a strong fit for everyone. Larger organizations that have complex marketing and customer service needs will find that Pipedrive is hard-pressed to compete on these dimensions against more established CRM vendors. Likewise, not-for-profits and governments will find there are better-fit solutions that place more emphasis on their verticals for CRM.
- CRM platforms are essential to managing customer data and providing marketing, sales and service capabilities.
- Full-scale CRM suites can be an expensive proposition, particularly for smaller organizations.
- Pipedrive has seen an explosion of growth in the market for sales-oriented, SMB-friendly CRM packages and recently topped SoftwareReviews’ category report for CRM in a number of key areas such as NPS.
Want to Know More?
In the digital realm, trust is currency. Without robust identity verification, online interactions become a breeding ground for fraud and exploitation.
In the ever-evolving landscape of SaaS Security, one company has quietly forged its path, becoming a beacon of protection for large enterprises grappling with the growing complexity of SaaS applications. This is the story of Adaptive Shield, a rising star in the SaaS Security space, whose journey from a nimble startup to a recognized industry leader is as remarkable as the solutions it offers. Founded in 2019 by cybersecurity veterans Maor Bin and Jony Shlomoff, Adaptive Shield entered the scene with a bold vision: to address the growing blind spot in the SaaS ecosystem regarding enterprise security – including the dangers deriving from misconfigured security controls, lack of management regarding human and non-human identities, interconnected apps, and the detection of threats within these business-critical apps. Recognizing the exponential adoption of SaaS and the inherent risks it posed, the company set out to build a comprehensive shield, not just for individual applications, but for the entire interconnected SaaS ecosystem.
LoginRadius started as a simple social login provider but pivoted to create a comprehensive CIAM platform that now reaches over a billion consumers worldwide. My analyst demo with LoginRadius confirmed what they pride themselves on: delivering a user-friendly platform that simplifies CIAM implementation and management.
Qwiet AI is a San Jose, California-based company that develops an AI-powered application security platform. The company's flagship product, preZero, uses machine learning to automate and accelerate application security testing, enabling developers to identify and remediate vulnerabilities early in the software development lifecycle (SDLC). Qwiet AI was founded in 2016 by a team of experienced cybersecurity professionals with a shared vision of empowering developers to build secure software. The company's mission is to "Prevent the Unpreventable" by providing a comprehensive and AI-driven solution that helps organizations of all sizes secure their applications from the very beginning.
We should start by defining what a secret is. It’s really any piece of confidential information used to authenticate access to sensitive resources. This includes passwords, API keys, encryption keys, SSH keys, and other digital credentials. Many of the organizations I talk to have an application security program with some OWASP checks in the pipeline, some SAST, but rarely SCA or DAST testing. GitGuardian believes secrets detection and remediation is crucial for maintaining security and preventing unauthorized individuals from accessing sensitive information or disrupting critical systems. I agree and believe the value it can bring to an application security program is significant.
Q headlines a bevy of announcements at AWS re:Invent 2023 in Las Vegas that shed more light on the cloud service provider’s AI strategy and where its differentiation from other vendors lies.
This note outlines some tips and tricks that you should be aware of when embarking on the installation and configuration of a Kubernetes cluster. Such an endeavor should only be attempted if the need for an enterprise-grade container orchestration solution is required.
It’s simply not enough today to pit your traditional application security toolkit against today’s advanced threats, especially those attacks that target APIs or mobile platforms. Bolstering your CI/CD pipeline by introducing more advanced and accurate SAST, SCA, IAST, and DAST will most certainly improve your security posture, but the journey does not end there. There are attacks and use cases that need careful consideration for how you approach security. Appdome believes it has those unknown challenges addressed and can significantly improve your application security program with very little effort from your development and security team, a welcome change from solutions that required a good bit of work to introduce problem-free into your code base four years ago.
This post provides a review of Zoom’s 2023 conference, Zoomtopia 2023. Core aspects covered include what major product releases and upgrades Zoom announced at Zoomtopia 2023, and what these announcements mean for Zoom’s market positioning in 2024.