Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide insights and recommend account actions for B2B sales use cases.
Adobe and Microsoft have maintained a longstanding partnership in the customer experience management space, with the former supplying best-in-class marketing capabilities to augment the latter’s CRM offering (Dynamics 365). Following Microsoft’s acquisition of LinkedIn, it was only a matter of time before LinkedIn integration factored into the partnership. Included in the announcement:
Ingesting social data to augment customer profiles in CRM is nothing new, but Info-Tech predicts that bringing this capability into a best-in-class marketing management suite like Adobe Experience Cloud will enhance the value proposition of the solution for B2B marketers. This announcement also represents the further evolution of the partnership between Microsoft and Adobe, and signals that Microsoft is continuing to explore new ways to leverage its LinkedIn acquisition to its fullest potential.
To revitalize and strengthen business transformation, Avaya has outlined a five-step plan for restructuring its product lines, go-to-market strategy, and balance sheet. This tech note evaluates these five steps, highlighting the main contingencies for each step’s successful rollout.
Zoho, a multinational software and web-based business tool provider, has announced the launch of Trident – a hub that brings Zoho’s pre-existing and new unified communications capabilities into a single pane of glass. How will Trident’s addition to Workplace impact customer migrations from Microsoft and Google.
On May 24-25, Informatica held its annual conference in Las Vegas – the first time “in-person” since the beginning of the COVID-19 pandemic.
Custom application development is a strategic differentiator in the digital economy. Organizations need to make good decisions on how to insource or outsource that development or they risk bad software … and worse results.
This note highlights the top three trends to watch for in the 2022 UCaaS marketspace: AR/VR digital workspaces will see sustained investment; UCaaS and customer experience management technologies will continue to blend; and speech functionality will become more sophisticated through AI-driven technology.
Enterprise Connect is North America’s premier conference for advances in communications, collaboration, and customer experience technologies. In this note, Thomas Randall provides his trends and keynote highlights for Enterprise Connect 2021, held September 27 to 29.
On October 6, 2021, Front briefed Info-Tech on their latest product functionality and roadmap, alongside their growth in the EMEA region. Front – a unified customer experience platform provider – offers a centralized communications hub that enables the fluid interchange of information for both internal and external communications.
On October 8, 2021, BlueJeans by Verizon announced their “Next-Generation BlueJeans” suite and partnership with Google Glass. The Next-Generation suite ties BlueJeans Meetings to two new products: BlueJeans Spaces and BlueJeans Collab Board.
Vijay Sundaram, Chief Strategy Officer at Zoho, describes a major release of new apps and services focused on enabling hybrid work.