VWO Testing Logo
VWO Testing Logo
Wingify

VWO Testing

6.7 /10
Category
VWO Testing
6.7 /10

What is VWO Testing?

VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.

Company Details


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Awards & Recognition

VWO Testing won the following awards in the A/B Testing category

VWO Testing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on VWO Testing.

78 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+65 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love VWO Testing?

20% Negative
10% Neutral
70% Positive

Pros

  • Generous Negotitation
  • Helps Innovate
  • Respectful
  • Caring

Cons

  • Under Delivered
  • Charges for Enhancements
  • Vendor's Interest First

Feature Ratings

Average 76

Split Testing

88

Multivariate Testing

83

Server Side Testing

81

Integrations

75

Feature Flagging

75

Personalization/Audience Targeting

75

Audience Segmentation

67

Analytics and Reporting

65

Vendor Capability Ratings

Average 72

Ease of IT Administration

82

Breadth of Features

80

Business Value Created

78

Vendor Support

77

Quality of Features

75

Availability and Quality of Training

75

Ease of Data Integration

72

Ease of Implementation

72

Product Strategy and Rate of Improvement

64

Ease of Customization

63

Usability and Intuitiveness

57

VWO Testing Reviews

Scott A.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Robust yet affordable solution

Likeliness to Recommend

9 /10

What differentiates VWO Testing from other similar products?

The breadth of features and capabilities.

What is your favorite aspect of this product?

The ability to manage testing, surveys, heatmaps, and other features all within a single platform.

What do you dislike most about this product?

Sometimes, when running complex campaigns, it can be a bit time-consuming to set up and test before launching.

What recommendations would you give to someone considering this product?

The VWO platform is perfect for teams who want to test, track, and collect user feedback all in one place.

Pros

  • Helps Innovate
  • Enables Productivity
  • Caring
  • Respectful

Cons

  • Less Performance Enhancing

Lauren L.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Great for A/B testing and easy to use

Likeliness to Recommend

8 /10

What differentiates VWO Testing from other similar products?

Pricing was better on VWO than other companies.

What is your favorite aspect of this product?

The ease of A/B testing.

What do you dislike most about this product?

VWO visual editor hasn't worked well on our site yet. It's been disappointing because of how powerful of a tool that could be for us.

What recommendations would you give to someone considering this product?

Consider the VWO visual editor for your company. We're seeing some biased through the VWO setup.

Pros

  • Unique Features
  • Caring
  • Respectful
  • Client Friendly Policies

Cons

  • Slower Product Innovation
  • Vendor's Interest First
  • Under Delivered

YU-HSUAN T.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Easy to use, excellent customer support!

Likeliness to Recommend

7 /10

What differentiates VWO Testing from other similar products?

easy to use, onboarding process, cost, customer service/support

What is your favorite aspect of this product?

easy to use

What do you dislike most about this product?

Limitations (extra cost for the features)

What recommendations would you give to someone considering this product?

The product is great for small businesses/user experience teams/digital marketing teams who whats to get user/visitor insight in-house.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Security Frustrates