What is Twilio MessagingX?
Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
91 Plan to Renew
72 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+80 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Twilio MessagingX?
Pros
- Reliable
- Enables Productivity
- Performance Enhancing
- Includes Product Enhancements
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Text Messaging
Application Integration
Communication Archive
Opt-in
Scheduled Messaging
Mobile Marketing Management
Surveys Feedback
Social Media Marketing Management
Marketing Analytics
Mobile Payments
Loyalty Promotions Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Ease of Data Integration
Ease of Implementation
Vendor Support
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Twilio MessagingX Reviews
Diana K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2021
Twilio opens up another means of marketing for us.
Likeliness to Recommend
What differentiates Twilio MessagingX from other similar products?
Cost of service is a major point of differentiation. Twilio was adopted towards the end of my stay at my former organization, and the cost of sms delivery, especially to non-western countries was a major determinant. I am very sure this was a major factor for Twilio being adopted , in my current company as well.
What is your favorite aspect of this product?
I like that we are able to track the rate of delivery of our content via sms. Interestingly with Twilio, we rarely have experienced major upheavals when it comes to sms delivery to target recipients.
What do you dislike most about this product?
Twilio was adopted by my organizations marketing department for delivering sms messages to target recipients. However, Twilio is not built primarily for this, as it is being used by our development team for two-factor authentication. This perhaps is the reason why Twilio does not provide any form of marketing analytic for marketing content , we send via the Twilio platform. For us as an organization, it is an area we will like to see Twilio really explore and improve upon.
What recommendations would you give to someone considering this product?
Depends on intended use really. For companies looking to adopt Twilio for marketing purposes, they have to keep in mind that it was not formally built for that purpose, and that creates obvious limitations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
